Abstract
A discipline’s value depends on the institutional position of its valuers. In U.S. liberal arts undergraduate education, trustees, marketers, and parents routinely link disciplinary value to “return on investment”. This market logic is evident in rhetoric equating a discipline’s worth with the cost of department maintenance and the lucrativeness of careers pursued by majors. Yet students are also expected to buy the liberal arts experience as a whole package, a logic that makes all majors interchangeable. These contradictory dynamics provide undergraduate anthropology students with a profoundly teachable illustration of U.S. neoliberalism.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
