Anthelia

Abstract

Abstract: Modern times are marked with the unbridled use of chemicals which we hardly take cognizance of! Oblivious of its obvious & subtle presence in our lives, we tend to ignore the devastating impact of the chemicals on the environment. As we cannot afford to turn away from this fact, it’s time to bring this realization to our students that they have ownership towards the well-being of our environment which would invariably bring wellbeing to mankind. To reduce the environmental issues due to the toxic effects of these chemicals, and to encourage the use of natural products, the students of ITL Public School have taken the initiative to prepare Eco-friendly Innovative products free from toxic preservatives (paraben, triclosan, etc.) under the brand name Anthelia, a human story trending on the path of Prosperity of “People” & the “Planet”. Anthelia - a start-up initiative by ITLeens was launched to provide the students with hands-on experiential learning in product development apart from developing marketing strategies and entrepreneurship skills. This initiative assumed an interdisciplinary approach by involving students of all domains of Science, Commerce, and Humanities in the production network. This extraordinary feat with a comprehensive approach was attained by involving a maximum number of students as prospective input providers, irrespective of their age. Keywords: Entrepreneurship skills. Natural products, experiential learning, interdisciplinary approach