Abstract
The aim of this research was to investigate the mechanisms that explain why people choose to buy on credit in a majority-Muslim country context. We propose and test a thorough model explaining the key behavioral and demographic factors leading to attitude towards debt, materialism, and consumer indebtedness. Materialism is assessed as a mediator in the effect of attitude towards debt on consumer indebtedness, and the moderating effects of gender and Islamic religiosity were examined and analyzed using Multi-Group analysis (MGA). Based on data collected from 1,294 Moroccan households, we empirically tested the conceptual model using structural equation modeling. This empirical study is the first of its type to address consumer indebtedness in the MENA region. Our findings allow a better comprehension of consumer indebtedness and have a potential to help in promoting enhanced public policies, better promotional campaigns, and fruitful financial education programs for households in similar markets.
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