Abstract
Fashion and clothing are ways of communication. It is universal, found in almost everything that surrounds us. In cinema, fashion stands out particularly through costume design. Costume design unites fashion design with cinema, there has always been a mutual influence.In this paper, we intend to explore and analyse the links between female fashion, in the 1970s and in the 1980s, and the power conquered by women during this period, through the analysis of movie posters. This proposal falls into the art group and fits into the theme of Fashion History and Women’s Empowerment.Following the advancement of feminist mentalities in the twentieth century, changes in this nucleus began to focus on women’s liberation, especially in the 1960s, 1970s, and 1980s. Women’s struggle was not only centred on domestic liberation but also on the freedom of wearing what pleased them best, allying comfort and modernity.This study intends to analyse the connection between women’s fashion and female power using the posters of the films of the epochs, evaluating the feminine presence and the force that transmits. This research aims to praise and uphold the preponderance of fashion and clothing in this era (70’s e 80’s) of Female Empowerment.
Highlights
Fashion and clothing are ways of communication
We intend to explore and analyse the links between female fashion, in the 1970s and in the 1980s, and the power conquered by women during this period, through the analysis of movie posters
This proposal falls into the art group and fits into the theme of Fashion History and Women’s Empowerment
Summary
Fashion and clothing are ways of communication. It is universal, found in almost everything that surrounds us. No estudo realizado pela autora Stella Bruzzi (1997, 121), de acordo com a opinião da escritora e ativista feminista Simone Beauvoir (1908-1986), em 1949, a relação entre o custume design e a personagem feminina, desfavorecia a mulher pois todo o vestuário era utilizado como veículo de erotismo ou condescendência face ao personagem masculino. A roupa não limitava os seus ideais, pois a maioria das mulheres dos anos 70 e 80, utilizavam o vestuário com que mais se identificavam, independentemente da opinião masculina.
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