Animation sociocultural activities management

Abstract

The purpose of the article is further generalization of animation sociocultural activities management within the context of general theory and practice of culture management and characteristic features of realization of contemporary cultural practices, investigation of ASCA management within the context of general culture processes management system under conditions of destabilization of society.
 The methodology. Based on the systematic approach, contemporary culture management analysis method and sociocultural animation con-cepts generalization method were used. Connection between culture management and animation acti-vities was explicated. Synthesis of scientific stances enables proposing a new take on general and specific aspects of managing contemporary sociocultural animation. Comparison of scientific stances enables uncovering development prospects of culture practices in the post-crisis period and provides an opportunity to propose their transformation direction.
 The results. Investigation of animation sociocultural activities management within contemporary scientific and practical contexts is multi-leveled (broad and narrow context). Connection to applied cultural studies enables analyzing ASCA management as maintenance of quality of sociocultural interaction, creation of organizational conditions for invigorating society subjects and regulating culture-creating being in the post-crisis period. Connection of different culture management levels enables implementation of the animation effect of sociocultural activities in various constituents of a respective field (teaching, recreation, tourism etc.). Effectiveness of regulating sociocultural animation depends on systematic view on its performance under conditions of contemporary culture senses creation, coherence of management and integration levels of means of animation, coordination of performance of main management functions, taking into account its specificity within the culture space, and ensuring adherence to animation activities principles.
 The scientific topicality. Contemporary global challenges (pandemics, military conflicts, total informatization) upon encountering permanent issues of society (socioeconomic troubles, ideological rigidity and value instability) become not only causes for change of a culture model, but also cause a search for productive innovative answers, which will become the basis for further culture-creation in the post-crisis period. Effectiveness of the idea of animation in the sociocultural field was proven both in theoretical research and thanks to realization of cultural practices. It is known that animation is the synonym for invigoration, sometimes even identified as social creativity, and is a factor of overcoming social extinction and alienation.
 The practical significance. Culture management enables not only realization of management functions, but also accompanies motivation of subject stance, hastens interaction in the culture field, supports and leads to carrying out initiative in a sociocultural space. Innovative approaches to sociocultural animation are brought into being through topical practices, which require thorough planning, organization, coordination and effectiveness control. Thanks to culture management, not only technical and material resources for activation of animation idea through understanding, explaining, promoting and realizing it in specific actions are regulated, but also intellectual, creative and information ones as well, which modernizes contemporary sociocultural processes.