Analyzing Linguistic Shifts in Political Discourse: A Corpus-Based Study of Political Rhetoric in the Digital Age

Abstract

The present era is the era of digitalization which has profoundly impacted the different segments of the society. Hence, the present research was conducted to explore the linguistic shifts in the political discourse in the digital mass communication era. This study gathered data from reputable news sites, social media platforms, government archives, and academic libraries. Employing a stratified random sample technique ensured a diverse dataset, encompassing texts from varied political affiliations, historical periods, speeches, tweets, and articles. Rigorous preparation methods, such as data cleaning, standardization, and tokenization, were applied to enhance the study's consistency and reliability. The linguistic analysis investigated numerous linguistic elements, including vocabulary richness, sentence structure, sentiment, and the use of rhetorical techniques in political discourse. The findings highlight the diverse implications of linguistic shifts in the digital age, spanning emotional tone, information credibility, misinformation proliferation, and nuances of political polarization. As the digital age continues to shape political speech, the conclusions e the critical need for political communicators to strike a delicate balance between linguistic simplicity and discursive richness. Keywords: linguistics shifts, political discourse, corpus, political rhetoric, digital age, linguistic analysis, sentiment analysis, impact analysis, content analysis.