Abstract
Modern illustration is widely used in packaging design, the expression of illustration in beverage packaging is constantly changing, illustration packaging design is also constantly innovating, promoting the development of packaging design, in order to adapt to the economic competition, the competition of innovative design. Taking Nongfu Spring, a well-known product, as the research object, the application of illustration art in beverage packaging is presented. Nongfu Spring cleverly makes use of consumers' psychology, and uses exquisite visual illustrations to stimulate consumers. At the same time, it integrates the design concept of packaging: creativity + product + communication, and uses composite materials to decorate, further strengthening the sense of trend of mass beverage packaging.
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