Abstract
This study aims to analyze the effect of Brand Image, Company Image, and Price on Purchasing Decisions and Their Implications on Customer Satisfaction of Medical Device Products in Jabodetabek at PT. MDT. Competition in the business world today is getting tougher and companies must have a vision and mission that must be maintained so that customers and partners or company colleagues do not turn away. The population in this study were customers of PT. MDT Jabodetabek Region. The sampling technique in this study the author uses a saturated sampling method. The analytical method used is path analysis. The data analysis used in this study is assisted by the SPSS Version 23. The results of this study indicate that (1) Corporate Image has a positive and significant effect on Purchasing Decisions, (2) Brand Image does not significantly influence Purchasing Decisions, (3) Price positive and significant effect on Purchasing Decisions, (4) Purchase Decisions have a positive and significant effect on Customer Satisfaction, and (5) Corporate Image has a positive and significant effect on Purchasing Decisions and their implications for Customer Satisfaction.
Highlights
Health equipment is a supporting facility in the world of health, many hospitals and health companies need medical devices
In this study examines the Effect of Corporate Image, Brand Image, and Price on Purchase Decisions and Their Implications on Customer Satisfaction PT
2) Brand Image affects the Purchasing Decision Based on table 6, it is known that Brand Image has no significant effect on Purchasing Decisions
Summary
Health equipment is a supporting facility in the world of health, many hospitals and health companies need medical devices. Medical equipment production companies are increasingly being found. In an effort to maintain the continuity of its business in Indonesia, PT. MDT continues to improve performance with its main goal is to increase customer satisfaction. To find out these factors, researchers conducted initial Pre-research conducted by researchers by interviewing 50 customers. Http://www.ijetmr.com©International Journal of Engineering Technologies and Management Research [72]
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Engineering Technologies and Management Research
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
