Abstract
Three studies examined how individuals learn concepts structured according to family-resemblance principles. The materials were cartoon faces varying in the attributes of hair, mustache, ears, and nose. In contrast to previous studies purporting to show holistic modes of learning family-resemblance concepts, the present studies indicate that many individuals learn such concepts by an analytic, attribute-plus-exception rule. The attribute-plus-exception rule characterized the learning shown by adults under both intentional (Studies 1 and 2) and incidental (Study 3) learning conditions and by children under intentional learning conditions (Study 2). There was no evidence to indicate that a holistic mode is a more primitive one, since it did not occur more frequently among children or adults under incidental learning conditions. It is suggested that the extent to which holistic or analytic modes of learning are observed will be found to depend on an interaction among stimulus, task, and observer factors.
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