Analysis on the Role of Social Media in Business Brand Building

Abstract

With the change of The Times, social media had taken a place in our daily life and work, and many companies also integrated social media with the business well. Although many enterprises had been engaged in social media marketing for many years, why could social media replace traditional marketing and become the mainstream marketing means in this era? How did social media work in a business? What role did it play and what good does it do? Through the research, we could find that through the counter-communication between the company and customers on social media, the company gradually penetrates its brand influence, leaves its unique brand logo on various social media platforms, and further guides consumers through the strategies of star spokespeople, diversified comments, etc., so that the brand could operate successfully and finally form a perfect closed loop in order to make a profit. This paper gives a preliminary understanding to small and medium-sized entrepreneurs who have not yet understood how social media works in business, and popularizes it to people who are interested in social media and business, so that the product of social media in the new era will continue to thrive under people's understanding.