Abstract
New impact of the coVID-19 outbreak, the key layout of offline store numerous fast fashion brands suffered huge losses, and electronic business channels rely on local web celebrity the advantage of fast fashion brand also highlights, along with the rise of the tide, the main consumer groups are becoming more and more young and consumption trend of change, China local fast fashion brands must reasonable analysis of its future development trend, to usher in the vast space to grow up.
Highlights
Fast fashion is a clothing production mode that "responds quickly to the fashion and consumption demand of customers"
The main features of fast fashion are as follows: Rapid design: Behind the rapid development of fast fashion lies a strong team of buyers and designers, who are responsible for walking through fashion shows or shopping malls to gather information about current market demand
In order to quickly respond to the market, fast fashion brands will set up production bases in sales regions
Summary
The outbreak has led to huge changes in the global fast fashion industry. Since the outbreak of the epidemic, all kinds of phenomena indicate that fast fashion brands are in urgent need of changing their economic model to seek new development. As the Chinese market the popularity of the Internet and the emergence of new retail clothing products supply faster and faster, with a fast fashion brand whether can continue with Chinese consumer loyalty and mid-range fashion crowd, how Chinese fast fashion brand development, event is the survival of fast fashion brand, is China's most people fashion way how to continue on the event
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