Abstract
Abstract:In recent years, with the increasing number of Wechat users, a new shopping mode has emerged in the social platform of Wechat, which is what we call Wechat business. It can share goods and publicly display goods information to social friends. Since Wechat's origin is social rather than marketing tools, Wechat business can find user groups and interconnected big data more than traditional e-commerce. However, with the advent of the era of big data, Wechat business has generated huge customer behavior data, and with the strong demand of micro-business dealers to convert massive amounts of data into useful information, how to dig out users' shopping in huge behavioral data. Interest, and thus the personalized recommendation service in the micro-business model is particularly urgent.
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