Analysis of Transformation from Brokerage Business to Wealth Management Business of Huatai Securities

Abstract

Seen from the Chinese securities companies 2023 half annual report , the first half of the performance is generally better, but the brokerage business is greatly affected by the market, the overall performance has declined , 54 of 57 data comparable securities companies growth rate is negative. This study will take the general decline of brokerage business performance of securities companies as the starting point, and Huatai Securities brokerage business has gradually transformed into wealth management business, so the analysis of Huatai Securities business as a research example is supported. Driven by social factors and internal factors, Huatai Securities should deepen its wealth management reform and analyze its weaknesses and opportunities from its own perspective. Meanwhile, this study gives suggestions for improvement, which can inspire the securities companies facing the same predicament to learn from the relevant experience and make prospects for development of Chinese securities companies. These results help China's brokerage economic business out of the development dilemma, to seek an organic combination of brokerage business and wealth management business, and to promote the prosperity of the securities industry.