Abstract
Most studies on wetland parks focus on resource surveys and evaluations, park planning and design, and the construction of hardware facilities. Only a few studies have covered tourism experiences. With the rapid development of online media, online text data have become a prominent research direction for tourism experiences. Based on the web text analysis method and importance-performance analysis, Rost Content Mining 6 software was used. This served to analyze word frequency, semantic web analysis, and sentiment analysis, and to explain the web text about Haizhu National Wetland Park. It also helped to find problems experienced by tourists and their underlying reasons and proposed improvement strategies. The results showed that the overall quality of the tourism experience in Haizhu National Wetland Park was relatively high. However, some of the negative comments mainly focused on the lack of humanistic landscape construction, lagging infrastructure, and poor management services. By combining research results, improvement strategies were proposed that addressed infrastructure, management services, scenic spot publicity, ecological environmental protection, and so on. These could help to enhance tourism experiences.
Highlights
Since the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the “Guiding Opinions on Establishing a System of Natural Protected Area with National Parks as the Main Body” in 2019 [1], the construction of natural protected areas has received great attention
Nouns accounted for the highest proportion (59.5%). This mainly represented natural scenery, cultural scenery, ecological environment, tourist objects, transportation and basic wading in wetland parks
Haizhu Wetland is composed of urban inner lake wetland, river wetland, and gullysemi-natural fruit forest mosaic composite wetland
Summary
Since the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the “Guiding Opinions on Establishing a System of Natural Protected Area with National Parks as the Main Body” in 2019 [1], the construction of natural protected areas has received great attention. The construction of a reasonable and scientific natural protected area is an important issue, as is innovating their construction and development mechanisms [2]. The relationship between tourism and natural protected areas has been in a dynamic development process for a long time. Carrying out tourism activities in natural protected areas is an important manifestation of realizing the value of ecosystem services. It promotes the healthy development of human physical, psychological, spiritual, and social relations [3,4]. From the perspective of China’s policy evolution and the functional value of natural protected areas, recreational services are important [5]. With the continuous development of tourism activities in natural protected areas, requirements for positive tourism experiences have gradually increased [6]. Managers of natural protected areas needs to do more than consider the resource characteristics and current conditions of the region; managers must measure the positive and negative experiences of tourists in those areas and optimize their management and development methods according to tourists’ needs [7]
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