Abstract
Tourism is not just a lucrative sector but the fastest growing industry in the world. Many people travel miles to satisfy their pleasure apatite at any destination where satisfaction can be met. But some destinations are flooded while some are scanty. There are many approaches to investigate this and many studies had been done. But despite all these, each destination is unique in terms of its components and attractions combination, this form the basis for this study. The aim of this study is to analyze tourism destination components in Zaria Kaduna State of Nigeria. Tourists’ opinions were sampled through questionnaire at various strategic centers to cover all tourism elements at the destination. Data collected were analyzed using Importance Performance Analysis technique (IPA). The results prove attraction to be the primary destination component i.e. main attractant, while accommodation and accessibility as secondary attractants (Facilitators) in the destination. The outcomes suggest major shortcomings that are traced to poor advertisement, insecurity in the destination e.t.c. The study established the state of the attractiveness of Zaria as a tourist destination, what components and elements are attractive and are not and the factors that influence these. In line with these, the study proposes recommendation that the local tourism board needs to be rejuvenated in other to enhance the local tourism industries to improve its attractiveness among others.
Highlights
Over the years tourism had developed with the effort of both public and private investment in the industry
MATERIALS AND METHODS The research data was in line with the aim of the study and was collected using oral interviews, field survey, structured questionnaire to collect data and because of the primeval nature of tourism in the area, interviews and questionnaires were serve to staff, managements and relevant personnel that are associated to different sectors of the industry
The findings indicates that, many people came visiting friends and family and having in mind to pay visit to one attraction in particular as seen in the Table. 3, eventually out of tourists attracted to Zaria, 59.15% end-up visiting two different attractions, 23.83% only one type and 17.45% to three different types during their short stay at the destination
Summary
Over the years tourism had developed with the effort of both public and private investment in the industry. Tourists have been trooping in continuously to see attractions at various destinations. Zaria as a town in Kaduna State in the savannah part of the country is not left out in having some breath-taking tourist attractions. Attractions and potential are passive elements of the supply system and do not bring benefits to the territory if not correlated with good adapted infrastructures, provision of high accessibility and visibility (Iatu et al, 2011). Tourism destination is a product of its components which are mainly (“3A”) attractions, accommodations and accessibility. These components are major factors to determine destination attractiveness for it comprises of all that a tourist wants (attractions) and needs (accommodation and accessibility) and it helps in the development of destinations
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