Abstract
Seaweed is one of the abundant and widely used marine resources which has been popular as of the basic materials of cosmetics and skin care, such as day cream. The study aimed to analyze the intention to buy seaweed day cream product manufactured by Bogor Agricultural University (IPB) and sold at Serambi Botani, Indonesia, using the Theory of Planned Behavior approach including attitude, subjective norms, and behavioral control. The data were collected from 400 female students of IPB who were selected randomly as participants and the office staffs of Serambi Botani. Students were asked to fill in the structured questionnaire with self-report methods while the staffs were interviewed about the seaweed day cream product. The findings showed the attitude of students toward seaweed day cream product was identified fair, yet the subjective norms and behavioral control were low. Thus, the majority of IPB students was not interested in buying the product.
Highlights
As an archipelagic island country, Indonesia has a sea area which is larger than the land area and holds the potential of outstanding marine waters
Seaweed is selected as a raw material for beauty products as stated by Santoso et al (2004) that seaweed living in Indonesia is a variety with good resistance against free radicals and ultraviolet radiation which can cause skin cancer
Linawati Hardjito, MSc, one of the academics of Bogor Agricultural University (IPB), to conduct research and develop seaweed extracts as natural based beauty products that have been clinically tested and it is good for the skin
Summary
As an archipelagic island country, Indonesia has a sea area which is larger than the land area and holds the potential of outstanding marine waters. Seaweed is selected as a raw material for beauty products as stated by Santoso et al (2004) that seaweed living in Indonesia is a variety with good resistance against free radicals and ultraviolet radiation which can cause skin cancer. It is used by Dr Ir. Linawati Hardjito, MSc, one of the academics of Bogor Agricultural University (IPB), to conduct research and develop seaweed extracts as natural based beauty products that have been clinically tested and it is good for the skin. According to Dwiko Gunawan from Serambi Botani Bogor, day cream made from raw seaweed is recognized as one of the most desirable in Serambi Botani Bogor
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
