Abstract
As society evolves throughout time, the complexity of relationships has brought social media and online apps under the spotlight. With more than 3 billion users worldwide, social media has developed far beyond its intention; rather than just a platform used to share stories and lifestyles or expand social circles, it has become a market where businesses can launch their products to all social media users. The broad use of this advanced platform allows companies to be creative and innovate in diverse ways essential to selling their products. Since the influence of online platforms is nonnegligible, the live-streaming market becomes in todays world because companies can use live broadcasts to enhance or maximize direct communication with customers, and it allows people across the world to interact with which broadens the range of customers that companies could potentially target. Specifically looking at pieces of data, there are around 12~24 million online stores. This further shows that most companies view online channels or social media as a crucial tool to promote their products. In this essay, the analysis of the origin, development, profit, and impact of live streaming on customers will be provided. Multiple perspectives of the live-streaming market will be shown with data and explanations as well.
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