ANALYSIS OF THE EXPERIENCE OF CREATING GLOBAL DIGITAL GOODS MARKETS BASED ON OUR OWN PLATFORMS

Abstract

The presented work summarizes the arguments and counter-arguments within the scientific discussion on analyzing world experience in creating digital goods markets based on its platforms. Pricing policy on the Internet has many nuances, particularly geographic location, dynamic pricing, and price discrimination depending on belonging to a specific social category. The main goal of the conducted research is to identify the main directions of influence on the price policy, which are relevant for the digital goods market, particularly in the gaming industry. The systematization of literary sources and approaches to solving the problem of analyzing the peculiarities of conducting the pricing policy of digital goods proved that this problem is quite relevant among scientists worldwide and needs further elaboration. The research was carried out in the following logical sequence: 1) analysis of literary sources and popular methods of price discrimination; 2) consideration of the concept of a game platform as the basis of the distribution of power between various market subjects; 3) comparison of activities of popular gaming platforms; 4) consideration of game products as certain economic microsystems, and "skins" as currency in these systems; 5) analyzing specific games that use atypical methods of earning profit as for the non-digital world; 6) consideration of tools for expanding markets to a vast network using the example of web API interfaces. The global digital goods market was chosen as the object of the study. The research paper presents the results of a theoretical analysis of pricing strategies for the gaming industry as one of the essential branches of the digital sector. The digital services market began to form relatively recently, based on the stock market's pricing principles. However, everything related to digitalization is developing more rapidly, so the time has come when you can adopt various existing practices of the digital services market for the physical market, namely the use of digital platforms, differentiated pricing policies, the use of additional market research tools such as Telegram bots, online stores, applications, etc.