Abstract
During the coronavirus outbreak, many agricultural products are unsalable in China. In the era of big data, the live broadcasting selling of agricultural products has attracted more and more attention as a new medium of marketing. Farmers, Internet celebrities, and even government officials sell agricultural products on the live broadcasting, allowing various types of agricultural products to be sold throughout the country, which promoted the development of the agricultural live broadcasting selling industry and sped up economic recovery. This article discusses the current situation of live broadcasting of agricultural products, including their advantages, problems, and prospects, combined with actual live broadcasting cases and data, in order to provide references for other industries.
Highlights
Diversified industries in China have been damaged to varying degrees affected by the epidemic coronavirus, among which agriculture and animal husbandry are suffering more
This paper aims to provide the necessary knowledge and suggestions for people in the live broadcasting industry by analyzing the advantages, disadvantages, and prospects
For the sound development of live broadcasting selling of agricultural products, live broadcasters must keep in mind the basic principles of serving farmers, and do not pass on the cost of publicity and price wars to farmers
Summary
Diversified industries in China have been damaged to varying degrees affected by the epidemic coronavirus, among which agriculture and animal husbandry are suffering more. The main reasons include reduced purchases, which is caused by the decline in public income and stagnant transportation due to regional blockades. Under such an emergent moment, live broadcasting, one of the new online sales approaches, provides Chinese farmers with proper promotion and sales channels. The government, farmers, and online celebrities work together to use the live broadcasting to create good sales of agricultural products continuously. Live broadcasting helps farmers and promotes China's economic recovery, which creates magic during coronavirus spread. The author hopes that more people could eager to learn about live broadcasting and utilize it to promote agricultural sales
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