Abstract
The article is dedicated to the study of sources of professional knowledge in the field of sports management. The main approaches to training specialists, such as university educational programs, online courses, scientific literature, internships, and participation in professional associations, are considered. The key problems of modern training of specialists are outlined, including lack of practical experience, insufficient digitalization of educational programs and lack of access to quality education. Particular attention is paid to the role of digital technologies and globalization in shaping modern educational standards. The article also examines Ukrainian and international research, emphasizing the need to improve approaches to education to increase the competitiveness of specialists. The author emphasizes the need to improve the practical aspects of training and the use of the latest technologies for the training of sports managers. The topic is relevant not only for theoretical research, but also for the practical implementation of solutions in the field of education and training of sports managers.
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