Abstract
In recent years, with the improvement of people's living standards, e-commerce has gradually emerged, gradually replacing the traditional brick-and-mortar store-based shopping method. As a new way and business model, online shopping aims to realize the electronization of all links of trade activities and the unification of online business flow, logistics, capital flow and information flow. This kind of shopping pattern is the main development direction of future trade. Through questionnaire survey, comparative analysis and literature review, this paper summarizes the characteristics, advantages and disadvantages of two different shopping methods (online shopping and offline shopping). Then, combine the advantages of the two shopping methods to provide merchants and consumers with different solutions and suggestions.
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