Analysis of Oleotourism and Museology: Bibliometric Analysis and Systematic Literature Review

Abstract

Traditional Olive Grove represents about 80% of the awards in the National Olive Oil Competition of Portugal, substantiating the importance and relevance of the sector. The term "oleotourism" is considered as a movement that increasingly aims to know all the features, qualities, and differences in olive oil production. As a dynamic movement, this term uses museology to present and promote its products to the public and tourism. From museology articles, it was understood that the museums should not be limited to the institutionally conceived idea, instead of that, it should be understood as a global science of a distinct, which encompasses the universe and society. Subsequently, the relevance of conducting qualitative research arises, studying the literature on oleotourism associated with museology and analysing their contributions and effects on tourism. After reviewing the existing databases, the SCOPUS database was selected to collect and analyse the bibliographic material. Hence, as the purpose, this study aimed to highlight the scientific publications with the most significant impact of the terms "oleotourism" and "museology", understanding their research trends. In the systematisation process, we considered the final 100 articles with the most citations published in journals between 2005 and 2021. The articles analysed were reviewed using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses for the systematic literature review. For the bibliometric analysis, the Bibliometrix R program was used. As a result, from the bibliometric analysis, it was found that, as research trends, the keywords "olive oil tourism" and "museums" were highlighted, with Italy, Spain and the United Kingdom as the countries with the most citations. In addition, the journals "Sustainability", "Museum Anthropology", and "Museum Management and Curation" in the publications on these themes are highlighted. In comparison, through the systematic literature review, it was understood that the research trends focused on: the conceptualisation of oleotourism; the influence of museology on tourism; and the importance of museum education. Despite the importance of this research in helping future studies, there are some limitations on their analysis, which will be recommended to use specific databases for the themes and increase the number of articles considered.