Abstract

Based on the long tail theory,this paper analyzes the internal logic betweeninternet finance and the financing problems of small and micro enterprises.This paper illustrates that small and micro enterprises have distinct long-tailed effect on internet finance through the features of long tail market and Pareto distribution,their demand of financing make up a long tail market which will be the blue ocean market for internet finance. Internet finance has advantage in solving the financing problems of small and micro enterprises and will be helpful to promote the development of inclusive finance.

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