ANALYSIS OF FACTORS AFFECTING THE INTENTION TO USE SHOPEE BAROKAH (CASE STUDY ON GENERATION Z IN SEMARANG CITY)

Abstract: This research aims to determine the effect of perceived entertainment and subjective norms on word of mouth with consumer satisfaction as mediation in the mobile shopping consumers of the city of Banda Aceh, Aceh. This research method uses the google form as a research instrument. Saturated sampling and purposive sampling are used as sampling techniques. The PLS (Partial Least Square) analysis method is used as an analytical method to determine the effect of the variables involved. The results of this study indicate that perceived entertainment has a positive and significant effect on word of mouth, subjective norms have a positive and significant effect on word of mouth, perceived entertainment does not have a positive and insignificant effect on customer satisfaction, subjective norms have a positive and significant effect on customer satisfaction, perceived Entertainment has a negative effect on word of mouth with consumer satisfaction as mediation, and subjective norms have a positive and significant effect on word of mouth with consumer satisfaction as mediation. Keyword: Perceived Entertainment, Subjective Norms, Customer Satisfaction. Customer Loyaltiy, Word of Mouth .

This study aims to analyze the effect of trust, price perception, location and word of mouth on purchasing decisions. The object under study is PT Taman Gaharu Bersinar Semarang city and the independent variables in the study are trust, price perception, location and word of mouth and the dependent variable is purchasing decisions. The population in this study are consumers who buy property products from PT Teman Gaharu Bersinar property in Semarang City with a minimum age of 17 years by taking a sample of 100 respondents. The sampling technique in this study used purposive sampling, which is a sampling technique with certain criteria. The data used in this study are primary data, using a questionnaire as a research instrument. The analytical tools used are validity test, reliability test, F test, coefficient of determination (R²) test, multiple linear regression and t assisted by SPSS version 16. The results show that trust has no significant negative effect on purchasing decisions, price perception has no positive effect. significant effect on purchasing decisions, location and word of mouth have a significant positive effect on purchasing decisions.

Tourism is one of industry that is growing rapidly. As a result, traveled has become a part of the human necessities . This phenomenon causes the number of tourist arrivals in the city of Semarang is increasing. Has contributed to an increase experienced by Taman Margasatwa Semarang, a tourist attraction concept Conservation, Recreational, Education, and Research in the area of West Semarang. This study aims to determine the influence of Tourism Product Attribute and Word of Mouth to the Tourism Decision to visit Taman Margasatwa Semarang. This type of research is explanatory research where data collection techniques used is by means of questionnaire, the selected sample of 100 people with purposive sampling. Respondents are visitor attractions Taman Margasatwa Semarang who had never been at the Taman Margasatwa Semarang and find out information Taman Margasatwa Semarang from others The results showed that the attributes of travel products and significant influence on the decision to visit by contributing 32.7% and the rest is explained by other factors. Word of mouth and significant influence on the decision to visit by donating 35% and the rest is explained by other factors. Meanwhile, simultaneous attributes of the tourism product and word of mouth influence and significant impact on the decision to visit. Means the better attributes of the tourism product and word of mouth, the higher the decision been Attractions: Wildlife Areas Semarang. Besides word of mouth has the most dominant influence with regression coefficient of 0.472. The results obtained by analyzing primary data using validity, reliability test, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, and a significance test (t test and F) with SPSS 22.0 Based on the results of the study, the researchers suggested that UPTD Taman Margasatwa Semarang re-analyze the pricing policy in order to get the quality and benefit traveled better, increasing promotion through a wide range of marketing communications, and gives a good impression on visitors.

This research aims to analyze the influence of variables knowledge, attitudes, religious commitment, subjective norm, and the use of ICT Technology significantly influence behavior through the intention of the millennial generation in waqf in Jabodetabek. The methodology used in this study is the Structural Equation Model with the variables of knowledge, attitudes, religious commitment, subjective norms, and ICT technology as independent variables; intention as moderating variable, and waqf behavior as the dependent variable. The primary data of this study was obtained through a questionnaire survey to 290 respondents obtained through purposive random sampling from the millennial generation aged 21-40 years who live in Greater Jakarta. Then the data was analyzed using SPSS and AMOS software. Based on the results of this study, it was learned that the variable of knowledge does not affect the behavior of waqf through the intention of the millennial generation. In contrast, the variables of attitude, commitment, subjective norms, and the use of ICT technology had a positive and significant effect on waqf behavior through the intention of the millennial generation. This shows that the millennial generation, although their knowledge does not affect behavior, attitudes, commitment, subjective norms, and the use of ICT technology, have a positive and significant effect on waqf behavior results of this study indicate that the variables attitudes, religious commitment, subjective norm, and the use of ICT Technology significantly influence behavior through the intention of the millennial generation in waqf in Jabodetabek. At the same time, knowledge does not affect that behavior. This study implies that measuring consumer behavior should be equipped with additional indicators, namely intention, to analyze the behavior based on external factors and spiritual and social aspects.

PurposeThe purpose of this paper is to identify factors affecting word-of-mouth (WOM) towards Islamic Banking (IB) in Jordan through understanding the roles of service quality and perceived value.Design/methodology/approachA self-administered survey was hand-delivered to the targeted sample of Islamic banks customers in Jordan. The authors delivered 400 questionnaires to customers from which 352 were deemed valid for the analysis. Exploratory and confirmatory factor analyses were performed to assess the research constructs validity and composite reliability. Structural path analysis was also used to test the research model and hypothesised relationships between the variables.FindingsService quality has a positive and significant effect on perceived value and WOM towards IB. Convenience has a positive and significant effect on perceived value. Finally, perceived value has a positive and significant effect on WOM towards IB. Service quality exerted the strongest effect on perceived value and WOM. Also, 38 per cent of variation in perceived value was caused by religious motives, service quality and convenience path, whereas 34 per cent of variation in WOM towards IB was caused by perceived value, service quality and convenience path.Research limitations/implicationsFuture research needs to investigate other factors that may affect customers’ WOM concerning IB such as perceived bank image, trust and subjective norms. Future research should investigate other dimensions of perceived value such as social, psychological, emotional, sacrifice value and product values and how they affect WOM. From an international marketing standpoint, comparative studies between Jordanian and non-Jordanian Islamic customers are potential areas of future research for international marketing strategies and cross-cultural consumer behaviour analysis.Practical implicationsThe paper identifies the determinants of WOM towards IB. Managers should focus on executing service quality strategies customised towards IB. Convenience is a major driver of perceived value and, then, WOM towards IB. Managers need to focus on key marketing messages that enhance religious motives in customers’ minds and hearts; however, attracting new customers and retaining the current ones depend on the perceived benefits in the areas of service quality, convenience and several value aspects.Originality/valueThis study is the first of its kind to test a model of WOM determinants in IB in Jordan. The study is thought to have made a reasonable contribution to consumer behaviour literature and, specifically, for decision-making process through developing and testing a model of WOM determinants towards IB. The study offers CEOs and marketing managers of Islamic banks new insights into the determinants of WOM and how they contribute to consumers’ decision-making process and attitudes to achieve the intended behavioural outcomes towards IB, which were not available at their hands before. These empirical findings are crucial inputs for marketing strategy formulation and implementation.

This study aims to describe the predictors of store atmosphere, word of mouth and price perception on purchasing decisions. This research method is descriptive quantitative. This study used 100 respondents with a purposive sampling technique. This study used the Smart LS version 4 program. The results showed that store atmosphere, word of mouth, and price perception were significant predictors of consumer purchasing decisions. In conclusion, the better the store atmosphere provided, the better the positive word of mouth given, and the better the price offered, the more likely consumers are to make purchases at the Barokah Sekopek Fishing in Semarang City.
 Keywords: Purchase Decision, Price Perception, Store Atmosphere, Word of Mouth

Repurchase intention is one of the main goals of the marketing strategy planned by every businessperson. This research aims to determine the direct influence of product quality and word of mouth on repurchase intentions, which is mediated by consumer satisfaction with Mixue products in Bengkulu City, which occurs due to the phenomenon of the Mixue brand, which is starting to mushroom in every region of Indonesia. The research method uses a quantitative approach, with a sample of 100 respondents using a purposive sampling. Data is processed using SmartPLS 4. The research results show that product quality and word of mouth have a significant effect on consumer satisfaction, consumer satisfaction has a significant effect on repurchase intention, product quality has no significant effect on repurchase intention, word of mouth has a significant effect on repurchase intention, product quality and word of mouth has a significant effect on repurchase intention through consumer satisfaction. This research provides insight for companies to increase consumers repurchase intentions by recognizing the positive impact of product quality and word of mouth in helping companies achieve customer loyalty and sustainable business growth.

Purpose – This paper aims to address the influence of mass media (MM) and word of mouth (WOM) on subjective norm (SN) and the intentions to purchase a family takaful scheme among Muslim Malaysians. Design/methodology/approach – Data were collected from 384 Muslim consumers in Kuala Lumpur, Malaysia, using a convenience sampling approach. The hypotheses were tested by applying structural equation modelling. Findings – The results revealed that MM and WM were able to influence SN. In addition, the results also found that SN significantly influences intentions to purchase a family takaful scheme. Practical implications – By examining MM and WM on SN, the study validated the importance of both constructs in affecting consumers’ SN and purchase intention. This study would be useful for takaful operators, as the findings would help them to formulate strategies for promotional activities. Originality/value – This paper empirically justifies the relationship between MM and WM on SN and purchase intention of family takaful schemes in an integrated model.

This study investigates the factors influencing older consumers’ word of mouth and intention to use meal planner applications, given that 57% of Malaysians aged 60 and above are active Internet users. The current study utilized an extended technology acceptance model and the stimulus organism response framework to examine the cognitive-affective dichotomy of usage influence. The respondents were initially selected through purposive sampling and further screened using filter questions to ensure alignment with the study objectives, resulting in data collected from 392 elderly individuals across various demographic regions of Malaysia. The analysis was conducted using the Statistical Package for Social Sciences (SPSS) and SmartPLS. The results indicated that cognitive factors (subjective norm, facilitating conditions, and app characteristics) positively impacted the affective components (perceived usefulness and perceived ease of use), which, in turn, enhanced consumers’ attitudes toward using these applications. Furthermore, openness to change and gender were observed to moderate the relationship between affective and conative responses (word of mouth and behavioral intention). The study provides new insights into the aging population on food-related mobile applications to governments, food service-based organizations, restaurants, and app designers. Thus, focus can be on improving app characteristics and facilitating conditions to enhance perceived usefulness and ease of use while also considering how gender and openness to change may influence consumers’ attitudes and behaviors.

This study aims to analyze the effect of service quality, price, brand image and word of mouth on online transportation customer satisfaction (gojek). This research method is quantitative. In this study, the population used is all people who have used Gojek Transportation services. The sampling technique in this study used purposive sampling. The data used in this study are primary data. The data collection method used in this study was a questionnaire. The data analysis technique used in this research is Multiple Linear Regression using the SPSS 25 test tool with validity test, reliability test, classical assumption test, hypothesis testing, f test, and t test, and determination coefficient test. The results showed that service quality has a positive and significant effect on customer satisfaction. Price has no significant effect on customer satisfaction. Brand image has a positive and significant effect on customer satisfaction. Word of mouth has a positive and significant effect on customer satisfaction.

PurposeIn an environment in which there has been a reduction in consumer trust of both organizations and advertising, as well as a decrease in television advertising, word of mouth (WOM) offers a way to obtain a significant competitive advantage. WOM is especially important in the hospitality and tourism industry, whose intangible products are difficult to evaluate prior to their consumption. When WOM becomes digital, the large‐scale, anonymous, ephemeral nature of the Internet induces new ways of capturing, analyzing, interpreting, and managing the influence that one consumer may have on another. The purpose of this paper is to investigate the impact of electronic WOM (eWOM) on a tourism destination choice, using the theory of planned behaviour (TPB). Further, an effort was employed to determine the effect of past travel experience on using eWOM and TPB constructs.Design/methodology/approachA structural equation modeling procedure was applied to the examination of the influences of eWOM on attitudes towards visiting Isfahan, subjective norms, perceived behavioral control, and travel intention. Analysis of variance (ANOVA) was utilised in order to analysing the relations between these constructs and past travel experience. The research model was tested empirically using a sample of 296 inbound tourists who had experience within the online communities and travelled to Isfahan during the period of research.FindingsFindings indicate that online WOM communications have a significant impact on attitudes toward visiting Isfahan, subjective norms, perceived behavioral control, and intention to travel. In addition, travel experience has a significant impact on using eWOM and TPB constructs.Practical implicationsThe paper suggests that eWOM activity is more complex than previous research has argued. Managers should consider various eWOM facets and try to motivate tourists for participating in online travel communities and to build online travel communities with characteristics such usefulness and ease of use.Originality/valueThere has been a lot of marketing research on eWOM but none has focused on covering eWOM in tourism industry and its impact on tourism destination choice by adding new dimension of eWOM to the theory of planned behavior. This paper seeks to fill this gap.

The potential for collecting alms funds in Indonesia is very large, the trend of increasing the collection of Zakat Infaq Alms (ZIS) funds until 2019, as well as the increasing trend of collecting donations through digital crowdfunding platforms. In fact, the potential for collecting ZIS is only 4.91% of the existing potential, besides that there are still many donations from crowdfunding platforms that have not yet reached the target, then millennials as the majority generation and close to technology in the digital era 4.0, are faced with the choice of giving traditional or traditional charity. through a crowdfunding platform. The research analyzes the preferences of millennial Muslims in giving charity on the crowdfunding platform. The population in this research, millennial Muslims in Semarang City. The sampling technique of non-probability sampling is purposive sampling, taking this samples from populations that must have certain requirements. Sampling of data was done by distributing questionnaires to 384 millennial Muslim respondents in the city of Semarang. The research method uses binary logistic regression analysis. The results of the research simultaneously show the influence of millennial Muslim decisions to give alms on the crowdfunding platform. Partially there is a positive and significant influence on the motivational variables of religiosity, effort expectancy, sense of trust, social influence, and lifestyle on the decision of millennial Muslims to give alms on the crowdfunding platform. The income variable has no effect on the decision of millennial Muslims to give alms on the crowdfunding platform.

The paper investigate the factors affecting individual’s intention towards purchase of family takaful ¯ schemes and to investigate the impact of media referent and word of mouth on subjective norms. The study also examines the influence of subjective norms on attitude and intention for purchase of family takaful ¯ schemes. The study data were collected from 377 salaried individuals. The data was analysed by variance based partial least squares structural equation modeling (PLS-SEM).The results of the study shows that word of mouth and media referent are significant determinants of subjective norms, while subjective norms have a significant relationship with both attitude and intention to purchase family takaful ¯ schemes. Attitude towards family takaful ¯ is also a significant determinant of purchase of family takaful ¯ .

This research aims.to examines the effect of product quality and word of mouth on repurchase interest and purchase decisions as mediate variables on Universitas Negeri Padang Students using Maxim application. This research conducted by quantitative (causal) method. Purposive sampling and Cochran formulation were use in this research. Total sample was 97 respondents. This research used primary data with spreading questionnaire to students at Universitas Negeri Padang who had using Maxim apps. SEM PLS 3.0 analysis also used in this research. SEM PLS analysis showed that : 1) Product quality didn’t have any significant impact on repurchase interest. 2) Word of Mouth had a significant impact on repurchase interest. 3) Product quality had a significant impac on purchase decisions. 4) Word of Mouth had a significant impact on purchase decisions. 5) Purchase decisions had a significant impact on repurchase interest. 6) Product quality gave a significant impact on repurchase interest mediated by purchase decisions. 7) Word of Mouth didn’t have any significant impact on repurchase interest mediated by purchase decisions. Keywords : product quality, word of mouth, purchase decisions, repurchase interest

This research is aimed at analyzing the influence of service quality and physical facilities on WoM (Word of Mouth) with Patient Experience as an intervening variable at Mekar Sari Hospital. The research method used in this research is a correlational quantitative research type with a cross-sectional research design approach by looking at the influence of service quality and physical facilities on WoM with satisfaction as an intervening variable.The sampling technique used purposive sampling, namely a sampling technique using the criteria of internal medicine inpatients at Mekar Sari Hospital. The research sample involved 110 respondents. Path analysis is used as a WoM model analysis tool with patient experience as an intervening variable.The results of this study found a joint positive influence of service quality and physical facilities on WoM with patient experience as an intervening variable. The quality of service and physical facilities have a positive influence on both patient experience and WoM.