Abstract
Export of engineering products is one of major income of the nation. This research article focused on the export problems of Indian Electrical Equipment at power distribution sector. This study has analyzed the different dimensions of export problems perceived by the exporters at power distribution sector of Electri cal Equipment industry. The exporter category namely contractors, retailers, traders are selected and their perspectives are obtained. The members of Indian Electrical & Electronics Manufacturing Association (IEEMA) were considered as population and the primary data were collected from 500 organization’s executives in an exhibition conducted by IEEMA and a well-designed pre-tested questionnaire was used to collect the primary data regarding their export problems. The different dimensions of export problems were categorized into procedural problems, informational problems, international marketing problems, export oriented production problems, financial problems, environmental problems, HR problems. The result of the study shows that financial and environmental problems are the major issues in the export of Indian electrical equipments. This research study suggests that exporters should frequently visit foreign countries to have contact with buyer which will improve the performance of export with respect to product quality, technology, brand image, packaging and transportation, adequate attention and resource commitment. And also recommends to export promotion body should open branch offices or tie-up with marketing agencies of different countries to collect the latest information relating to business practices, competitive environment, cultural and social environment, political, economic and other market related information. The present study pointed out the scope for further research like, managerial characteristics and its influence on exports may be studied, conducting further studies in the similar area, pricing, inflation, currency exchange problems to be concentrated and study of marketing behavior from view of importers or buyers to understand their needs and expectations
Highlights
In this era of globalization of the economic environment, International business plays an important role in shaping the social and economic performance as well as the prospects of countries around the world.International business is of prime importance, especially for developing countries
The objectives of the present study is to describe the distribution of Respondents (Exporters) to their demographic variables; to analyze the major problems perceived by the respondents (Exporters) at the Power Distribution Sector in International Market; to examine the factors which determining the problems in Exports of Electrical Equipment; to find out the contribution factors in Export Problems of Indian Electrical Equipment Industry
The questionnaire consists of two sections; The section-I was designed to collect the demographic information of the organizations; The section –II scale measured the Export Related Problems such as Procedural Problems, Informational Problems, Export Oriented Production Problems, International Marketing Problems, Financial Problems, Environmental Problems in Export and Human Resource Management Problems in Export
Summary
In this era of globalization of the economic environment, International business plays an important role in shaping the social and economic performance as well as the prospects of countries around the world. International business is of prime importance, especially for developing countries. Hurdles are problems avoiding entrant firms from being established in a particular market. For every firm looking to invest in an international market, it is important to understand what will avoid it from being successful there. For the organization already doing business, it is necessary to know problems to the future development. Some problems fundamental because of the government policies and procedures, and some are concealed problems
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