ANALYSIS OF CONSUMER BEHAVIOR IN CHOOSING ATTRIBUTES OF LARGE RED CHILI WITH A CONJOINT ANALYSIS APPROACH

Primadona Producer Cooperative focuses on the production and marketing of red bird's eye chili and large red chili in Banyuputih District, Situbondo Regency. Unlike savings and loan cooperatives, Primadona is a production cooperative that collects the agricultural products of its members. They act as a direct intermediary between farmers and consumers/markets. Primadona Cooperative has a social function, unlike the negative connotation of a middleman. The focus of this research is the description of the business model of Koperasi Primadona within the 9 elements of the Business Model Canvas. This research uses the Purposive Sampling method, and the data collected from this study consists of primary and secondary data. The research results show that the customer segments of the Cooperative are a segmented market, namely B2C for housewives and B2B for catering, restaurants, kilo kiosks, and traditional markets. Value propositions include the quality of red bird's eye chili and red chili being better compared to other regions. has low shrinkage and good physiological form. Channels use indirect channels through sales, as well as direct channels for information delivery through call centers, social media, bank transfer payments, product delivery through courier services, Customer relationships, in the form of personal assistants with call centers to assist and serve consumers and self-service during the ordering process. Revenue streams are obtained from the sale of red chili peppers and red chilies, as well as self-investment in the form of (initial savings, mandatory savings, reserve funds, and grants) and loan capital. Key resources consist of human resources, warehouse facilities, office, laptops, and agricultural machinery, as well as financial resources in the form of investments and loans. Key activities include activities with fostered farmers and partners, online and offline business activities. Key partnerships consist of alliances with fostered farmers, surrounding farmers, and wholesale markets in Indonesia, coopetition in the middle in Situbondo, and suppliers of fostered farmers and surrounding farmers. Cost structure is a type of cost-driven and consists of expenses at the level of full micro fund partner farmers and cooperatives. This business model generates efficiency but still needs to improve its business activities as well.

Large red chili is one of the horticultural commodities that is needed by many people withconsumption levels that tend to increase every year. Therefore, it is necessary to makevarious efforts to increase the production of large red chili. This study aims to analyze thefactors that affect the production of large red chili farms in Respen Tubu Village, NorthMalinau District, Malinau Regency. This research was conducted in Respen Tubu Village,North Malinau District, Malinau Regency. The sampling method was carried out as a wholeof the objects studied, by taking all existing populations, namely as many as 80 members of farmer groups. This study uses a data analysis method, namely Multiple Linear Regression Analysis The results of the analysis showed that the production factors that affect red chili production in Respen Tubu Village, North Malinau District, Malinau Regency are, labor while seeds, ZA Fertilizer, KCL Fertilizer, and Urea Fertilizer have no effect on the production of large red chili. To increase the production of large red chilies in Respen Tubu Village, farmers need to pay attention to the use of production factors and requirements in large red chili farming in order to increase production, such as expanding land and maximizing land use and paying attention to the number of crops.Keywords: Big Red Chili, North Malinau Tubu Respen, Production Factor

This study aims to determine the effect of concentration of garlic as a natural preservative on the shelf life and quality of large red chili (Capsicum annuum L). This research was conducted at the Post-Harvest Laboratory, Faculty of Agriculture, Indonesian Muslim University, Makassar. Using a completely randomized design (CRD) consisting of 5 treatments, namely a concentration of 0% (without garlic, only with distilled water) with a concentration of 25% (75 grams of garlic). 50% concentration (150 grams of garlic), 75% concentration (150 grams of garlic), 100% concentration (300 grams of garlic) in 300 ml of distilled water. The results of this study indicate that large red chilies with garlic have a significant effect on parameters, weight loss, color, texture, and shelf life. Large red chilies soaked in garlic with a concentration of 100% (300 grams/ 300 ml of distilled water) resulted in the lowest weight loss with a value of 46.56%, color with a score of 5.17%, and texture 4.3% with a shelf life of 21 days. And the damage to big red chilies was caused by the fungus Colletotrichum sp. Giving garlic with a concentration of 100% (300 grams of garlic/300 ml of distilled water) can extend and maintain the quality of big red chilies for 21 days.

Red chili (Capsicum annum L.) is one type of horticultural commodity with a high level of consumption and production. Jember Regency is one of the regencies in East Java Province where the cultivation of large red chilies is quite high. The results of preliminary observations in the field indicate that several problems have occurred, such as an imbalance in the distribution of risk among supply chain actors. Farmers as the main actors in the supply chain have the highest risk of crop failure due to seasonal uncertainty. Supply chain analysis and evaluation will provide information about the problems contained in the supply chain, which will then identify the risks causing the supply chain to be less than optimal and determine the direction of continuous, effective, and efficient improvement in the supply chain of large red chilies. This study aims to minimize or eliminate the impact of risks that occur during large red chili supply chain activities in the Ambulu District. This research was conducted by applying the SCOR model for supply chain activity mapping and the House Of Risk (HOR) model for supply chain risk management. The identification results show that large red chili supply chain activities in Ambulu District have four activity patterns, then there are 28 risk events and 24 risk agents that occur in large red chili supply chain activities. Based on the calculation results, the results are in the form of seven risk management strategies in the large red chili supply chain which consist of conducting routine evaluations, choosing the right pesticides, collaborating with the local government, conducting routine treatment on plants, training workers, farming management, and counseling on the selection of the right seeds to farmers.

Milk tea is a famous drink that has been heavily consumed since 2011. This study aimed to determine the combination of milk tea attributes that were most preferred using a Conjoint Analysis Approach. Specifically, this study utilized different attributes such as the size of tapioca pearls, sugar level, price range, brands, type of milk tea, cream cheese inclusion, and the amount of ice. Conjoint analysis with the orthogonal design was utilized to evaluate the preference of milk tea among consumers. The results showed that pearl size was the attribute most considered by consumers (29.137%), followed by sugar level (17.373%), the amount of ice (17.190%), the type of drink (13.421%), price (11.207%), and the least considered were cream cheese inclusion (9.525%) and the brands (2.147%). The findings of this study will be beneficial to milk tea firms about consumer preferences regarding the various attributes of milk tea. Finally, the result of this study could be applicable to different beverage-focused studies worldwide.

This research aims to investigate the importance of take-out food packaging attributes, using conjoint analysis and QFD approach among consumers of take-out food products in Jakarta, Indonesia. The conjoint results indicate that perception about packaging material (such as paper, plastic, and polystyrene foam) plays the most important role overall in consumer perception. The clustering results that there is strong segmentation in which take-out food packaging material consumer consider most important. Some consumers are mostly oriented toward the colour of packaging, while another segment of customers concerns on packaging shape and packaging information. Segmentation variables based on packaging response can provide very useful information to maximize image of products through the package’s impact. The results of House of Quality development described that Conjoint Analysis – QFD is a useful combination of the two methodologies in product development, market segmentation, and the trade off between customers’ requirements in the early stages of HOQ process

Purpose: Using a conjoint analysis approach, the article attempts to measure the influence of COVID-19 in the overall interest of the public preference for e-banking services. The survey is expected to reveal the kind of e-service and feature combinations that customer consider to be valuable. Design/methodology/approach: The impact of COVID-19 on consumer preferences for e-banking services was studied using conjoint analysis. To enable preference measurement, sixteen distinct orthogonal profiles are constructed. There are five qualities in the conjoint study design, each with three levels. An online poll was used to gather a sample of 91respondent. Findings - According to the study, customers prefer to use Mobile Banking for 'bill-paying' of 'between 10,000 and 20,000' rupees when it is 'very urgent' and they receive 'discount coupons.' The findings offer significant insight into the motives, attitudes, and preferences of consumers, which can be used to build ways for enhancing the use of these services. Practical implications: The study could be used by practitioner to determine the best e-service combinations to offer clients. Practitioner may also be able to determine which traits customer are ready to sacrifice in lieu of other factor utilities. Originality/value: In the banking sector, evaluating client preferences in the e- banking industry is still relatively necessary. Furthermore, the implementation of a conjoint study is an important study that demonstrates a new measurement perspective in the e-service market. Keywords: Consumer preferences, conjoint analysis, E-banking industry, COVID -19

The paper's aim was to investigate Consumer perception and preference between broiler and indigenous chicken meat in Limpopo Province, South Africa. In this purpose 216 individuals participated to a questionnaire based survey in Mankweng Township. Factor analysis and chi square analysis was used to analyse the consumers' perceptions towards broilers and indigenous chicken meat. Cronbach alpha value was used to study the properties of measurement scales. The results pointed out an increased study found that where 53% of respondent prefers broiler chicken meat while 47% prefers indigenous chicken meat. Most of persons used to buy meat from supermarket (65%), being advantaged to purchase more food and goods at one way saving time. About 18% persons used to buy meat from hypermarket, 11% from street vendors, 4% produce their chicken meat for consumption and 2% buy from farm gate. Food choice questionnaire highlight that preference of food items is divided into ten categories which are health, mood, convenience, sensory appeal, natural content, price, familiarity and ethical concern. The Cronbach's alpha for this research is 0.748, where number of Cases = 216 and number of Items = 15. So, the research is an acceptable one. With this analysis, the first question of the compare and analyse the influence of consumers' preference between broiler and indigenous chicken meat. Therefore, all factors are acceptably important for consumers' preference and perceptions. Key word: Chronbach alpha, preference, perception

The market for second-hand and refurbished goods continues to record strong growth in most economies around the world. One obvious motivating factor in consumer choice of second-hand goods is price affordability. However, as the used market evolves, especially with the adoption of online e-commerce platforms, consumers’ inclination for used goods have also become complex. This paper investigates other appealing factors beyond price affordability (cost saving) in consumer choice of usable electronic goods. To do this, a consumer preference model was designed to reveal the key factors that drive consumer choices in the used electronic goods market. A case study using an emerging economy (Czech Republic) where used goods outlets are rampant coupled with the propensity for used electronic gadgets. The study adopted a simple random technique geared towards all the regions in the Czech Republic. The aggregate conjoint analysis method was used to model consumer preferences to determine the importance they attach to attributes most considered by consumers in the online used goods transactions. The result indicates that in respect of online purchases of used electronic appliances, a product’s ‘number of years in use’ is the next most important motivating factor after cost saving (price affordability). The study would help give a general insight into consumer preferences in the used electronic goods market.

Brand is a product attribute that, for many types of goods or services, makes a major contribution to consumer preferences. Conjoint analysis is a useful technique for the assessment of brand values for a given consumer or group of consumers. In this paper, an application of conjoint analysis to the estimation of brand values in the Spanish daily newspaper market is reported. Four newspaper attributes were considered: brand (i.e., newspaper name), price (0.60, 1.05, or 1.50 euros), Sunday supplement (yes/no), and daily pullout (yes/no). A total of 510 regular readers of the national press, stratified by age and sex, were asked to rank 16 profiles representing an orthogonal fraction of the possible attribute-level combinations. Brand was by far the most important attribute, whereas price had negligible effect. More generally, the results confirm the utility of conjoint analysis for assessing brand equity in the newspaper market and for estimating the relative importance of the various attributes to different subgroups of consumers.

Using conjoint analysis methodology, this study used an online survey to measure consumers’ preferences for the apple attributes as place of production, method of production, and price. The results of the conjoint analysis indicate that consumers are willing to make trade offs between the studied attributes. Segment analysis indicates Place-oriented consumers may be willing to pay 60% to 70% premiums for locally grown apples. The high consumer preferences for locally grown products combined with environmental benefits transferred through genetic modification provide an opportunity for producers to capture and build their markets, especially within certain market segments.

Chili peppers (Capsicum annuum), in their many varieties, constitute a culturally and economically important horticultural crop in a number of countries. The Indonesian cayenne large red chili (Capsicum annuum var. annuum) is used widely in Indonesia mainly in cooking. There have been reports of increased infestation of large red chili by insect pests, particularly fruit flies. The aim of this study was to investigate the effectiveness of five edible vegetable oils (palm oil, coconut oil, soybean oil, corn oil, and candlenut oil) and one non-edible vegetable oil (neem oil) in reducing landings, oviposition, and infestation by the Oriental fruit fly (Bactrocera dorsalis Hendel) in large red chili fruits. This lab-based experiment entailed exposure of large red chili fruits to 20 mature B. dorsalis females (14–21 days old) inside a 15-l plastic container. Six separate containers each held 10 large red chili fruits with a single oil treatment in each. Prior to exposure, each of the treated and control large red chili fruits was punctured once with a needle in order to create an opening for oviposition. Results indicate that the coconut oil formulation was most effective in preventing damage from B. dorsalis females, and reducing fruit fly landings, oviposition, and infestation.

THIS paper explores the reasons for and determinants of the provision by a firm of false information to a consumer so as to induce purchases which would not be made if the consumer possessed full information about the qualities of his purchase. Market responses to potential for fraud are analyzed in detail. It is shown that fraud and related practices follow from significant costs both in the determination of quality of a particular good or service and in the effective vertical integration of seller and buyer through some exchange of property rights. Much of our discussion focuses on the key problem of the joint provision of diagnosis and services-such as the choice and execution of an automobile repair or taxicab route--but the model developed will be seen to have general applicability whenever the seller provides information which influences purchases, as through advertising or salesmen's promises. In the context of the repair problem, we explore the reasons for and the determinants of the provision of repair services in amounts greater than would be economically efficient, given the price of the services and their marginal product in terms of the service flow from the repaired commodity.' The possibility of this situation is suggested by the observation that in a considerable number of cases involving medical, automotive, and other repair services, contrary to the basic assumption of conventional demand theory, the consumer is unaware of the ability of the repair service to satisfy a given want.2

Large red chili is one of the mainstay agricultural commodities in Karanganyar Village. Production of 85 tons of large red chili can be obtained by farmers, if there is abundant production. Every time the harvest of large red chili is not always perfect, there is often an imperfect shape of chili. Farmers usually call a large red chili reject, with a percentage of 10% (8.5 tons) each time. The price of this large red chili is cheaper than the large red chili that looks perfect. The goal to be achieved in community service activities is to increase the income of the PKK group of women through the processing of various processed large red chilies into powder, shredded rice and sauce. The method is done by using lecture and demonstration methods accompanied by training materials, and delivered directly by conducting demonstration relating to the process of making powder, shredded and sauce starting from the handling of raw materials, how to use production equipment, the process of mixing materials, cooking to packaging. The overall results of partners can make a variety of processed large red chillies and can do the packaging well.

Quality spells the success of every business. Quality means meeting the needs and the preferences of the consumers. This study was done to find out the product attributes that influence consumer preferences for strawberry jam and identify the ideal product attributes per market segment using conjoint analysis. It was conducted in Baguio City and La Trinidad, Benguet (Republic of the Philippines) from May 2006 to June 2007.