Abstract
With the increasing in companion animal (pet) adoption in the recent years, clinics are now becoming businesses enterprises. In parallel with this increase in ownership, a significant number of veterinarians have started to choose companion animal area. According to records there is a total of 7915 ministry licensed enterprises in Turkey (Ministry of Agriculture and Forestry, 2021a) and 749 of them are established in Istanbul (Ministry of Agriculture and Forestry, 2021b). For this reason, Istanbul has been determined as the study site. In this research, it is aimed to determine the physical structures, technical equipment, patient distribution and to analyze the business activities and problems encountered of the companion animal veterinary clinics in Istanbul. Survey studies were conducted mostly face-to-face (96%) in 225 clinics in Istanbul between April 2019 and April 2021. At the end of the research, it was determined that the majority of the clinics in Istanbul were 100-200 square meters in size, single storey, with 1 examination room. In addition, 96,0% of the clinics are rental and 74,2% of which are sole corporation. In terms of investment, all clinics has a microscopic examination set. Vast majority (95.0%) have X-ray devices and 87.0% analysers. In terms of patient distribution, cats represents 61.9% and dogs represents 33.0%. In the age distribution, those between the ages of 2-5 constitute the largest group for both cats and dogs. The most common reason for the first visit is vaccination with 39.6%. With the research, it has been observed that clinics are generally small-medium in size (81,3%) and independent clinics. The fact that large and chain enterprises are almost non-existent causes both the amount of investment and the expenditure required for promotional activities to be high. From this point of view, it is clearly seen that clinics should become more professional enterprises. In order to do that veterinarians always try to improve business and administrative capabilities by attending to training events.
Highlights
Pet ownership has increased continuously in the last approach has spread throughout the country
Findings obtained by using data from 225 companion animal veterinary clinics for the analysis in terms of some physical structure, technical equipment, patients, and management are given below in titles according to the subjects examined in the questionnaire
Classification of clinics: With the research, it has been determined that 97.8% of the veterinary clinics in Istanbul province are in the clinic structure
Summary
Pet ownership has increased continuously in the last approach has spread throughout the country. It can be 20-25 years in Turkey as well as in the world and the said that the biggest contribution to this development total number of cats and dogs has reached 5 million is the diversification of communication channels, (FEDIAF, 2020). This development in Turkey has started especially television channels, radio channels and to be felt seriously especially after the second half of social media.
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
