Abstract
Chickpea marketing system in Ethiopia is highly immature and poorly organized. This indicates outlet choice is comparatively new and greatly inconstant depending on production situations. The product channeled through complex channel of marketing chains that involve a number of mediators and marketing agents. So, the study was aimed to identify determinant of market outlet choice on chickpea farmers in Dembia district. A two stage sampling technique was used to determine sample size. A total of 150 sample households were randomly selected for an interview using a semi-structured questionnaire and key informants were the other method of data collection. Multivariate probit model was employed to identify the factor affecting chickpea market outlet choices. The result of multivariate probit model showed that literacy status, owning transport facility, livestock holding, chickpea yield and access to extension service significantly influenced the choice of chickpea market outlet choice in the study area. The common underlying factors of market channel choice were also identified. Based on the results, the study recommended that traders, local and national governments, none governmental organizations, policy makers and stakeholders should focus on strengthening the existence formal and informal education, chickpea production system, in improving extension system, strengthening the existing rural telecom and rural-urban infrastructure to achieve good market chain system in the study area as well as at the country level.
Highlights
Chickpea (Cicer arietinum L.) was first produced in the Middle East about 7,000 years ago
In Africa, chickpea is widely grown in Ethiopia, Sudan, Eritrea, Kenya, Tanzania and Malawi
Wholesaler and retailer market channel choices were considered in this study
Summary
Chickpea (Cicer arietinum L.) was first produced in the Middle East about 7,000 years ago. At present, it is cultivated in above 40 countries of the globe around 11 million ha of land from which over 8 million tons of seed is yearly harvested [14]. In Africa, chickpea is widely grown in Ethiopia, Sudan, Eritrea, Kenya, Tanzania and Malawi. It contributes around 63 percent of the total production in Africa. With a total area of 229,720.74 ha land and the productivity of 1.85 ton per hectare [20]
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