Analysis of Business Intelligence Technology in the Big Data Era A Case Study of Alibaba Group

Abstract

In the age of big data, business intelligence technology is pivotal in enhancing user experiences and driving innovation across industries. This paper focuses on Alibaba Group, a trailblazer in e-commerce, to examine the transformative role of business intelligence. This paper investigates Alibabas cutting-edge application of business intelligence technology, focusing on intelligent recommendation systems, personalized marketing strategies, and efficient supply chain management. The recommendation system harnesses data analysis to provide tailored product suggestions, boosting user satisfaction and sales. Data-driven marketing strategies enable Alibaba to create personalized promotions and coupons, enhancing user experiences and building loyalty. Intelligent supply chain management employs real-time monitoring, optimized transportation, and data-driven decisions to ensure timely deliveries and cost efficiency. A case study of Alibaba's "Singles Day Global Shopping Festival" illustrates how business intelligence technology creates a dynamic, data-powered shopping event. Every decision during this event is informed by real-time analysis and AI insights, enabling swift responses to evolving consumer needs. In summary, business intelligence, a driving force in the age of big data, is at the heart of Alibabas success. Alibaba has tapped the potential of business intelligence by enhancing the user experience and facilitating data-driven decision-making.