Abstract
In this paper analyzes the systems Marketing 4.0 as the main source of information for the development strategy of an enterprise or firm. The paper also offers a classification of Marketing 4.0 systems based on the use of Internet technologies. The application of Internet technologies in Marketing 4.0 is considered. A classification of the Marketing 4.0 systems is proposed based on the analysis of digital marketing strategies.
Highlights
Statement of the problemThe modern economy is characterized by the widespread use of information technology (cloud technology, big data, artificial neural networks and fuzzy sets, robot programs – bot programs) for doing business (B2B), automation and information exchange in production technologies
In the largest countries of the world the share of digital economy makes: in the USA about 34%, in China about 11%. This leads to the expansion and rapid development of the Internet market with the use of modern technologies in marketing management, namely Marketing 4.0 systems
The paper offers an analytical overview of the solutions of Marketing 4.0 systems
Summary
The modern economy is characterized by the widespread use of information technology (cloud technology, big data, artificial neural networks and fuzzy sets, robot programs – bot programs) for doing business (B2B), automation and information exchange in production technologies. The basis of these economic relations is the Marketing 4.0 system. In the largest countries of the world the share of digital economy makes: in the USA about 34%, in China about 11% This leads to the expansion and rapid development of the Internet market with the use of modern technologies in marketing management, namely Marketing 4.0 systems. For the successful management of economic facilities in modern conditions, an important role is given to systems Marketing 4.0 [1]
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