Abstract
An integrated approach, based on the Porter model (1985), is discussed for the primary and secondary dairy industry. The goal is to analyse the local and international competitiveness of this industry. The two types of competitive advantage are low cost and differentiation. Low cost is discussed in the light of the industry's structure. Differentiation is looked at the attributes separating dairy products from its rivals, e.g. wholesomeness, safety and quality, marketing approach and the back-up system. Attention is paid to the five competitive factors, the combination of which determines the ultimate profit potential of an industry.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
