Abstract
SWOT analysis is a marketing strategy that can be used in analyzing internal factors and external factors including strengths, weaknesses, opportunities and threats in facing increasingly fierce competition in various business scopes, especially SMEs. This study uses a descriptive qualitative method using primary data based on the results of interviews with the owner of the UMKM Hoki Souvenir. Secondary data in this study were obtained from literature studies from journals, previous research and the internet. The results of this study are that there are weaknesses possessed by UKM Hoki Souvenir which result in threats that arise from outside so that the marketing strategy for UKM Hoki Souvenir still needs to be improved.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
