Abstract
Banyuwangi Regency is one of the centers of watermelon production in East Java Province. Muncar Sub-district is a watermelon producing district with the highest harvest and production area in Banyuwangi. The village of Muncar sub-district known as watermelon producing village is Tembokrejo Village. This research conducted in the Tembokrejo Village at the farmer group of Ridho Lestari has three purposes, namely: (1) to know the marketing channel of watermelon, (2) to know the margin and efficiency of watermelon marketing, and (3) to know the income and efficiency of watermelon farming. The results showed that farmers of watermelon farmer group Ridho Lestari have 4 marketing channels, namely: (a) farmers - wholesalers - retailers - consumers, (b) farmers - middlemen - wholesalers - retailers - consumers, (c) farmers - middlemen - retailers - consumers, and (d) farmers - exporters - importers; (2) the non-exported watermelon marketing margin is low and efficient, while the export marketing margin is high and inefficient; (3) Ridho Lestari farmers' watermelon farmer's income is beneficial and the cost of watermelon farming is efficient.
Highlights
Luas panen semangka di Banyuwangi selalu meningkat dari tahun ke tahun
The results showed that farmers of watermelon farmer group Ridho Lestari have 4 marketing channels, namely: (a) farmers - wholesalers - retailers - consumers, (b) farmers - middlemen - wholesalers - retailers - consumers, (c) farmers - middlemen - retailers - consumers, and (d) farmers - exporters - importers; (2) the non-exported watermelon marketing margin is low and efficient, while the export marketing margin is high and inefficient; (3) Ridho Lestari farmers’ watermelon farmer’s income is beneficial and the cost of watermelon farming is efficient
Semangka Banyuwangi di Ekspor ke Singapura.https://m.tempo.co/ read/news/2012/12/03/090445592/semangkabanyuwangi-diekspor-ke-singapura [diakses pada tanggal 01 Maret 2016
Summary
Setelah pedagang besar menerima semangka yang dikirim oleh petani, semangka disortasi terlebih dahulu oleh pedagang besar sebelum semangka dipasarkan kepada pedagang pengecer. Semangka yang disortasi oleh pedagang besar dibagi menjadi dua grade yaitu grade B dan C, kemudian pedagang pengecer mendatangi pedagang besar di pasar induk untuk membeli semangka yang kemudian semangka tersebut langsung dijual ke konsumen akhir. Pedagang besar yang telah menerima semangka dari tengkulak melakukan sortasi terlebih dahulu sebelum semangka dibeli oleh pedagang pengecer. Pedagang besar melakukan sortasi semangka dengan membagi semangka menjadi dua grade yaitu grade B dan C. Semangka yang telah dibeli oleh pedagang pengecer disortasi terlebih dahulu sebelum dijual ke konsumen. Semangka yang disortasi oleh pedagang pengecer dibagi menjadi dua grade yaitu grade B dan C. Proses pemasaran semangka ekspor yaitu diawali dari petani melakukan pengiriman semangka kepada eksportir dengan menggunakan truk. Harga semangka grade B yang dibayar oleh konsumen adalah Rp 6.000/kg, sehingga diperoleh margin pemasaran semangka pada
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: JSEP (Journal of Social and Agricultural Economics)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
