ANALISIS MINAT MASYARAKAT DALAM MENGAJUKAN PEMBIAYAAN DI PT. BPRS AMANAH UMMAH KANTOR CABANG CICURUG STUDI

Abstract

ABSTRACT
 Bank is an intermediary financial institution that collects public funds from parties who have excess funds and distributes funds to parties who need it. Financing is an activity of Islamic banks in distributing funds to other parties based on sharia principles. The distribution of funds in the form of financing is based on the trust given by the owner of the fund to the user of the fund. Financing in Islamic banks uses contracts according to needs such as buying and selling there is murabahah, salam and istishna, in the form of cooperation there is mudharabah and musyarakah, in rental services there are ijarah and IMBT as well as pituang in the form of qordh. Customer interest is a form of desire and interest in a decision-making process that will be carried out by consumers or customers. There are several stages in the decision-making process that is generally carried out by someone, namely the introduction of consumer information needs and processes. This study aims to examine how the variables of service, reputation and procedures affect or not the public's interest in applying for financing. The research method used in this research is research using quantitative methods. Quantitative research methods are used to examine a particular population or sample, which aims to test the established hypothesis. The type of research used is descriptive quantitative with a field research approach. From the results of this study it can be concluded that partially the service and procedure variables have an effect on interest while the reputation variable has no effect. Simultaneously the service, reputation and procedure variables together have an effect on the interest variable.
 Keywords : Islamic banks, Islamic Bank Products, Customer Interest, service variables, reputation and procedures, quantitative methods.