Abstract
The development of modern trade is strongly influenced by advances and conveniences in information systems. Business and marketing services are supportive of accessing the digital world, which we usually know as e-shop or e-commerce. E-commerce is virtual in the sense that it exists on the Internet, and physical existence outside the Internet is limited (Azam 2012)[1]. PD. Indrasari is a home-based business or IKM whose scope of business is still conventional, meaning that business and business applications are still manual without the interference of information technology.Research in PD. Indrasari is only in its external business environment, so researchers use the method described by Ward and Peppard to obtain a business strategy. The methods are PEST analysis, PEST analysis (political, economic, social and technological)[2] and Five Porter Forces analysis The Porter’s Five Forces Model includes Bargaining power of suppliers, bargaining power of buyers, threat of new entrants, and threat of substitutes [3].With this PEST analysis to determine the condition of governance / regulation, economy, social and technology in the area of research object and the Five Porter Forces analysis to determine competition in terms of production and marketing needs. By knowing some of the results of the analysis, it will be formulated as a component in the planning of an information system strategy, in order to obtain recommendations for information systems and applications that will be implemented based on the planned time.
Highlights
Perkembangan perdangangan modern sangat dipengaruhi dengan kemajuan dan kemudahan dalam sistem informasi
E-commerce is virtual in the sense that it exists on the Internet, and physical existence outside the Internet is limited (Azam 2012)[1]
The IS strategy defines the organization’s requirement or ‘demand’ for information and systems to support the overall strategy of the business.It is firmly grounded in the business, taking into consideration both the competitive impact and alignment requirements of IS/IT [8]
Summary
Perdagangan merupakan suatu komoditas yang sangat menguntungkan bagi para pengusaha dan investor [4], sehingga dibutuhkannya suatu rumusan bahkan arah dari suatu perdagangan yang kekinia. Sifat modernisasi selalu diiringi dengan teknologi yang teruji akan keamanan dan manfaat yang lebih, sehingga memberikan keuntungan bagi beberapa pihak, tidak terkecuali dari sektor perdagangan. Dengan e-niaga tidak ada kendala geografis dalam memasarkan karena dukungan dari Internet, (Azam 2012) [1]. Perdagangan yang melibatkan beberapa kelompok usaha yang biasanya dilakukan oleh orang-orang di lingkungannya sehingga memberikan nilai ekonomis, disebut home industry [5]. Biasanya home industri bermula dari keluarga yang memiliki kreativitas dalam memperoleh nilai ekonomis sehingga memberikan dampak terhadap lingkungan sekitar rumahnya. Bermula dari rumah ke rumah, sehingga berkembang menjadi industri yang menengah dengan memperoleh keuntungan lebih dari 500 juta/ tahun. Perlunya dukungan teknologi informasi dan sistem informasi dalam menjalankan manajemen pemasaran, sehingga masyarakat sebagai konsumen dapat mengerti tantang kerupuk udang dan ikan produksi dari PD.
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