Abstract
The attractions in West Bandung district these days are in great demand by the tourists, one of them being The Lodge Maribaya. The Lodge Maribaya is located in Cibodas Village, Lembang sub-district. The popularity of The Lodge Maribaya is also thanks to the implementation of effective and efficient marketing communications. One of them is through internet marketing communication. This tourists’ convenience in searching tour destination is the one that creates the AISAS (attention, interest, search, action, share) model. The purpose of this research is to analyze the application of AISAS model according to Sugiyama (2011) towards The Lodge Maribaya Lembang’s visitors. The method used is qualitative research with there search focus being the application of the visitors’ AISAS using the data reduction, data display and conclusion This research needs 100 respondent samples which are the visitors of The Lodge Maribaya. According to the result of data processing, it is known that the attention, interest, search, action and share stage as a whole gets 90,5% percentage. With that being said, this research shows that most of The Lodge Maribaya’s visitors has applied the AISAS model in their visiting behavior
Highlights
The attractions in West Bandung district these days are in great demand by the tourists, one of them being The Lodge Maribaya
The Lodge Maribaya is located in Cibodas Village, Lembang sub-district
One of them is through internet marketing communication
Summary
Maribaya merupakan destinasi wisata yang menyajikan atraksi photo spots yang berlatarkan pemandangan alam pertama di Jawa Barat sudah dilengkapi dengan fasilitas menarik yang dapat dinikmati oleh para pencinta kegiatan outdoor. Salah satunya adalah melalui internet marketing communication, yang dimana sebelum berkunjung wisatawan dapat melihat dan mengetahui informasi mengenai The. Setiap destinasi wisata perlu perencanaan jangka panjang untuk memenuhi kebutuhan wisatawannya. Perencanaan destinasi wisata bukan hanya perencanaan spasialnya (fisik), namun perencanaan non-spasial seperti perencanaan pemasaran di internet maupun di media sosial pun perlu diperhatikan, dan hal tersebut termasuk dalam elemen informasi yang nantinya akan memudahkan wisatawan dalam mengetahui tentang bagaimana produk, layanan dan iklan yang dibuat oleh destinasi wisata yang akan mereka datangi. Pada era digitan saat ini, wisatawan semakin mudah mengakses informasi produk yang mereka cari menggunakan internet dan media sosial khususnya mencari dan merencanakan perjalanan wisatanya.
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