Abstract

Purpose – The paper aims to resolve three major issues in location-based applications (LBA) known as heterogeneity, user privacy, and context-awareness by proposing an elastic and open design platform named OpenLS privacy-aware middleware (OPM) for LBA. Design/methodology/approach – The paper analyzes relevant approaches ranging from both academia and mobile industry community and insists the importance of heterogeneity, user privacy, and context-awareness towards the development of LBA. Findings – The paper proposes the OPM by design. As a result, the OPM consists of two main component named application middleware and location middleware, which are cooperatively functioned to achieve the above goals. In addition, the paper has given the implementation of the OPM as well as its experiments. It is noted that two privacy-preserving techniques at two different levels are integrated into the OPM, including Memorizing algorithm at the application level and Bob-tree at the database level. Last but not least, the paper shows further discussion about other problems and improvements that might be needed for the OPM. Research limitations/implications – Each issue has its sub problems that cause more influences to the OPM. Besides, each of the issues requires more investigations in depth in order to have better solutions in detail. Therefore, more overall experiments should be conducted to assure the OPM's scalability and effectiveness. Practical implications – The paper hopefully promotes and speeds up the development of LBA when providing the OPM with suitable application programming interfaces and conforming the OpenLS standard. Originality/value – This paper shows its originality towards location-based service (LBS) providers to develop their applications and proposes the OPM as a unified solution dealing with heterogeneity, user privacy, and context-awareness in the world of LBS.

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