An Integrative Approach to the Development of Inclusive Tourism: a Model of Multilevel Interaction of Service Market Entities

Abstract

Relevance. Today, along with the development of inclusive tourism, there is a need for balanced interaction between its participants. This interaction is an essential element for achieving sustainable development of inclusive tourism in the long term.The purpose is development of a model of interaction in the field of inclusive tourism aimed at optimizing cooperation between key participants in this industry.Objectives: to determine the role of the state in the development of inclusive tourism, to form a model of the external environment of interaction in inclusive tourism, to analyze the interaction between government agencies, the private sector, non-governmental organizations and consumers in the context of inclusive tourism.Methodology. The research methodology included the use of subjective, systemic, process and functionalenvironmental approaches to analyze the internal and external environment of interaction in inclusive tourism.Results. Currently, the problem of inclusive tourism is becoming urgent, which is the newest method of rehabilitation and restoration of human well-being. The intersectoral tourism complex acts as a catalyst for integration and innovation, and supports a variety of tourism products and services. The UNWTO model is universal, but unsuitable for a number of criteria for the specific conditions of individual regions. The State forms a framework for the development of inclusive tourism and participates in the creation of departments and committees that interact with various sectors of the economy and tourism organizations. The presented comprehensive model of interaction is based on the principles of synergy and information exchange between stakeholders.Conclusions. Effective communication between participants in the tourism market can be achieved through the development and provision of adapted technologies. It is necessary to create an accessible infrastructure, protect the rights and interests of inclusive tourists through joint efforts and the exchange of knowledge and resources. An inclusive tourism system should include not only the adaptation of infrastructure and services, but also educational initiatives. There should be an integrated approach that ensures a strong link between the State, the private sector and public organizations.