Abstract
In the current highly competitive market environment, a critical success factor for enterprises is the ability to rapidly respond to customer requirements (CRs). This paper proposes a novel method for rapid response to CRs in product optimization design via conjoint analysis-quality function deployment(CA-QFD).The key characteristic is the new CA-QFD transformation method integrating conjoint analysis and traditional QFD, which can accurately transform CRs into product design attributes. Finally, an example for product optimization design by forging a machine's main hydraulic cylinder is carried out to demonstrate the validity of the proposed method.
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