Abstract
At present, Chinese college English teaching advocates establishing a curriculum system featuring student-centered learning and demand-oriented. Cultivating their interest in learning English, and building self-confidence. It has become the focus of current teaching research. Most of the previous studies about learning motivation in China are based on theory rather than practice. Therefore, based on the ARCS model, this paper takes sophomore undergraduates of Sichuan University of Media and Communications as the experimental research objects and obtains experimental data through questionnaires and comparative experiments to prove that the ARCS model applies to college English teaching in art colleges. It is committed to providing a more comprehensive understanding and method for improving student learning motivation and contributing wisdom to the reform and development of Chinese college English teaching.
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