Abstract
This paper studies empirically business intelligence and social network service used to leverage the performance of collaborative decision making. A model is developed and tested empirically to find out meaningful relationships among those variables. This paper examines the current trend of social media within business intelligence, the importance of integrating these types of features within a BI solution, and why organizations should consider this type of functionality within their current decision making infrastructures. The result also shows that social media will increase in relation to use and expand within business related BI use, developing solutions that become easy to use is essential to successful collaborative decision making adoption.
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