An Empirical Examination of Promoting Employees' Green Behavioural Intention Through Green HRM Practices

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Purpose: This study investigates the relationship between Green Human Resource Management (GHRM) practices and perceived usefulness among employees in higher education institutions, with a particular focus on the mediating role of green behavioural intention. Grounded in the Technology Acceptance Model (TAM), the Theory of Planned Behaviour (TPB), and the Theory of Reasoned Action (TRA), this research employs a quantitative methodology to empirically examine the proposed relationships. Data were collected through a structured questionnaire administered to employees in both public and private higher education institutions in India. The study utilized a stratified random sampling technique, yielding a final sample size of 244 respondents. To ensure the robustness of the measurement instrument, the study adapted validated constructs from existing literature. A pilot survey was conducted with 30 participants to assess the reliability and validity of the questionnaire. Reliability was confirmed through Cronbach's alpha, while construct validity was examined via confirmatory factor analysis (CFA). Hypothesis testing was performed using Structural Equation Modelling (SEM). The findings reveal that GHRM practices positively influence employees' perceptions of ease of use and usefulness, which, in turn, foster green behavioural intention. Moreover, the results underscore the role of GHRM in enhancing employees' environmental awareness, competencies, and overall productivity, thereby facilitating the integration of sustainable practices within higher education institutions. These findings contribute to the growing discourse on sustainability-oriented HRM practices and provide practical implications for fostering environmentally responsible behaviours in organizational settings.