Abstract

This study tries to understand the behaviour and perception of the tribal investors in the North Eastern India. This study tried to find out using several non- parametric test and factor analysis what are the investment avenues the population in the study responded to and the behaviour. From the study we understood the behaviour of the tribal investors of north east part of India in respect of selected states. The results of the Mann Whitney test in respect show that investment in respect of the Gold, Real Estate and Post office saving are significant across gender in the study. This indicates that these are more important in terms of investment in respect of decision of investment. In terms of significance for self-decision real estate, banking and post office saving are the clear winners and this is quite obvious given the demographic spread of age group and income level and the sector of employment. Earlier studies have shown that government employees at the higher age group are generally risk averse and tend to invest in stable low return assets. Post office savings show as the only significant investment avenue in term of annual income of the tribal investors.

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