Abstract
Purpose: This study aims to analyze the growth trends and correlations among three key fund types in the Indian life insurance industry: Life Funds, Pension & General Annuity Funds, and Unit-Linked Insurance Plans (ULIP) Funds. Explicitly, this study intends to answer the resulting research questions: • Which fund type has exhibited the highest AUM growth rate? • What are the key factors contributing to the growth of each fund type? • What are the implications of the findings for the Indian life insurance industry? Design/methodology/approach: The study employs a quantitative research methodology, focusing on historical data spanning from 2014 to 2023. By using statistical techniques such as Analysis of Variance (ANOVA) and correlation analysis, the research identifies and evaluates the significant differences and relationships among the various fund types. ANOVA is used to determine if there are statistically significant differences in growth rates among the funds, while correlation analysis helps in understanding the strength and direction of relationships between the funds. Findings: The analysis uncovers significant disparities in the growth rates of the different fund types. Specifically, Pension & General Annuity Funds demonstrate the highest growth rate among the three. Additionally, the study finds a weak positive correlation between Life Funds and ULIP Funds, indicating a slight tendency for these two fund types to grow together, although the relationship is not strong. Originality/value: This research contributes novel insights into the Indian life insurance industry by showcasing the distinct growth patterns and interrelationships among Life Funds, Pension & General Annuity Funds, and ULIP Funds. The findings are valuable for stakeholders in the industry, as they can inform strategic decisions related to investment, product development, and marketing. By understanding these trends and correlations, life insurance companies can better tailor their offerings to meet market demands and optimize their growth strategies. Key words: Life insurance industry, growth trends, correlations, fund types, investment decisions, product development, marketing strategies.
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