Abstract
This study is about an e-commerce model for advertisement of products on Internet shopping malls by using consumer's personal blog or personal homepage that contain review information of the products. A user can post review or experiences of using a product with pictures or movie clips of it on the user's personal blog. After registration of the contents to the e-commerce system with the peer-to-peer (P2P) application, the manager of a Internet shopping mall can search and apply contents on the mall. Consumer will check the contents when he/she want to buy the product on the mall. The owner of the shopping mall could pay some money or cash back points for the using the contents of the blog users. A blog user can also apply the price information of shopping malls to the product review page after searching them through the P2P communication.
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