Abstract
Two basic properties of bilinear models are what may be called “intra-attributive multiplicativity” and “interattributive additivity”. The axiomatic foundations of bilinear models can thus be studied largely in terms of multiplicatiive conjoint measurement with 2 components) and additive conjoint measurement (with n > 3 components). A suitable combination of axioms from both types of conjoint measurement yields necessary conditions for bilinear models. These axioms were tested empirically in a study on attitudes towards some fictitious jobs constructed in accordance with an appropriate factorial design.KeywordsProspect TheoryAxiomatic ApproachBilinear ModelAxiomatic FoundationConjoint MeasurementThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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