Abstract

The evolution of software ecosystems is the result of the popularity and adoption of common architectural development for multiple product development and represents a significant shift in traditional software development style and process methodology. Currently several organizations are in practice with this new process model that embraces business as one of its central factors and have thrived as a result. There can be no doubt that the development of software ecosystems have caused major players in the software industry to rethink their operating practices and engage with third parties, opening their platforms to external entities to attain business objectives. In this paper we examine four of the organizations that are at the forefront of software ecosystem adoption, specifically for mobile devices and explore their business development models. This investigation explores and compares their business process models in terms of how they engage with the external players in order to develop and distribute software and services in this changing marketplace. The study found some commonalities as well as some salient differences in their business processes and presents an assessment of the health of each mobile OS-centric ecosystem. We conclude that this study will help in further aiding understanding of the business process role in this area of ecosystem software.

Highlights

  • The domain of software ecosystems is still in its infancy and as a result a number of definitions of what exactly constitutes an ecosystem exist

  • In this paper we examine the use of software ecosystems by four software industry leaders in the mobile OS-centric market: Apple, Google, BlackBerry and Nokia, and examine the business model which has been employed by each when embracing this new style of software development and marketing

  • This paper provides an investigation to the operation of four leading Applications stores, which serve as delivery channels for mobile-OS centric software ecosystems

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Summary

Introduction

The domain of software ecosystems is still in its infancy and as a result a number of definitions of what exactly constitutes an ecosystem exist. Jansen et al [18] define a SECO as a set of actors functioning as a unit and interacting with a shared market for software and services, together with the relationships among them They further note that these relationships are commonly founded on a common technological architecture or market space and operate through the exchange of information, resources and artifacts [19]. We suggest that these definitions are all accurate and rather than being contradictory, they demonstrate the growing maturity in understanding of SECOs and their rapid expansion over the past number of years. In this paper we examine the use of software ecosystems by four software industry leaders in the mobile OS-centric market: Apple, Google, BlackBerry and Nokia, and examine the business model which has been employed by each when embracing this new style of software development and marketing

Transition to Ecosystems
Re-engineering Business Processes for SECO
Software Ecosystems
A Multi-case Study of Mobile OS-centric Software Ecosystems
Case I
The App Store Business Model
Case II
Google Android Market Business Model
Nokia Ovi Store
Ovi Store Business Model
BlackBerry App World
The App World Business Model
Assessment of the Ecosystems
External Views of the SECOs
A Health Check of the Ecosystems
Internal Characteristics
Registration Process
Application Testing
Payment Methods
Findings
Discussion
Conclusions & Further Work
Full Text
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