An Appraisal and Critical Discourse Analysis of the Chinese Media Representation of Coffee Culture in Shanghai

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This study applies the Appraisal Theory and a Critical Discourse Analysis (CDA) to determine the coverage of the coffee culture in Shanghai by using the corpus of reports and articles published in the Chinese English version of the news. The findings show that appreciation stances prevail, which indicates that the Shanghai coffee culture is primarily constructed around the assessment of quality, value, and significance. The content that has been appraised is primarily dependent on festivals and events, where the narratives that connect coffee with cultural practices, the business environment, cafes, Haipai cultural words, and urban identity are featured. Evaluative stances are largely authorial but are reinforced by attributed voices (organizers, government officials, participants, and experts). Discursive strategies work to promote coffee culture as a form of cultural branding and soft power for Shanghai. This study highlights the ideological aspect of the news in shaping soft power narratives.

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  • 10.33508/bw.v5i1.1117
A Demonstrative Analysis of News Articles Using Fairclough’s Critical Discourse Analysis Framework
  • Jul 19, 2017
  • Roy Randy Y Briones

This paper attempts to demonstrate Norman Fairclough’s Critical Discourse Analysis (CDA) framework by conducting internal and external level analyses on two online news articles that report on the Moro Islamic Liberation Front’s (MILF) submission of its findings on the “Mamasapano Incident” that happened in the Philippines in 2015. In performing analyses using this framework, the social context and background for these texts, as well as the relationship between the internal discourse features and the external social practices and structures in which the texts were produced are thoroughly examined. As a result, it can be noted that from the texts’ internal discourse features, the news articles portray ideological and social distinctions among social actors such as the Philippine Senate, the SAF troopers, the MILF, the MILF fighters, and the civilians. Moreover, from the viewpoint of the texts as being external social practices, the texts maintain institutional identities as news reports, but they also reveal some evaluative stance as exemplified by the adjectival phrases that the writers employed. Having both the internal and external features examined, it can be said that the way these texts were written seems to portray power relations that exist between the Philippine government and the MILF. Key words: Critical Discourse Analysis, discourse analysis, news articles, social practices, social structures, power relations

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RESISTING THROUGH CITIZEN JOURNALISM: A CRITICAL DISCOURSE ANALYSIS ON THE BLACK LIVES MATTER MOVEMENT ON TWITTER
  • Apr 30, 2022
  • Rubikon : Journal of Transnational American Studies
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RESISTING THROUGH CITIZEN JOURNALISM: A CRITICAL DISCOURSE ANALYSIS ON THE BLACK LIVES MATTER MOVEMENT ON TWITTER

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  • Cite Count Icon 10
  • 10.1075/dapsac.54.08cao
Chapter 7. China’s soft power
  • Apr 11, 2014
  • Qing Cao

This chapter examines the discursive structure of ‘soft power’ in China, its cultural, historical and political backgrounds and the role the mass media play in mediating its meanings. Conceptualised within critical discourse analysis, this study assesses soft power discourse as a form of articulating traditional values by China’s political and intellectual elites, and offers a view on China’s future direction. It also discusses how official formulations of soft power are contested, critiqued, but crucially communicated in the commercialised but diversified mass media. Specifically, it focuses on three levels of analysis: (1) a description of the language of ‘soft power’, (2) an interpretation of soft power as an institutional practice, and (3) an explanation of the broad socio-political dynamics that shape the discourse of soft power. The chapter argues that the Chinese notion of soft power is significantly different from Nye’s. It functions in part as an instrument for an ideological reformulation in the official discourse and reconstruction of cultural identities in the intellectual discourse. The chapter concludes with a critical evaluation of the significance and implications of the soft power discourse.* Keywords: Soft power; Chinese media; Confucianism; ideology; traditional Chinese culture; Chinese socialism; discourse analysis; external communication

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  • Cite Count Icon 19
  • 10.4337/9781788974967
Critical Policy Discourse Analysis
  • Dec 6, 2019

Critical Policy Discourse Analysis bridges the literature on critical discourse analysis (CDA) and critical policy analysis to provide a practical guide on how to combine these major approaches to critical social science. The volume gives a clear introduction to concepts and analytical procedures for critical policy discourse analysis. Utilising ten international case studies, the authors explain and critically reflect upon the methods and theories that they have used to successfully integrate CDA with critical policy studies across a diverse range of policy issues. Case studies are used to explore issues in economics, health, education, crisis management, the environment, language and energy policy. Analysing these through discursive methodological approaches in the traditions of CDA, social semiotics and discourse theory, this book connects this discursive methodology systematically to the field of critical policy studies. This is an essential read for researchers wishing to practically combine methods of CDA with critical policy studies. It provides key insights for politics scholars looking to gain a more in-depth understanding of the impact and analysis of discourse.

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  • 10.1080/02560046.2011.552203
The language of soft power: mediating socio-political meanings in the Chinese media
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  • Critical Arts
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This article aims to examine the discursive structure of ‘soft power’ in China, its cultural, historical and political backgrounds and the role the mass media play in mediating its meanings. Conceptualised within critical discourse analysis, this study assesses soft power discourse as a form of articulating traditional values on the part of China's political and intellectual elites, as well as views about China's future directions. Specifically, it focuses on three levels of analysis: 1) a description of the language of ‘soft power’; 2) an interpretation of soft power as an institutional practice; and 3) an explanation of the broad socio-political dynamics that shape the discourse of soft power. The article concludes with an initial evaluation of the significance and implications of the soft power discourse.

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The language of soft power: mediating socio-political meanings in the Chinese media
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  • Qing Cao

This article aims to examine the discursive structure of 'soft power' in China, its cultural, historical and political backgrounds and the role the mass media play in mediating its meanings. Conceptualised within critical discourse analysis, this study assesses soft power discourse as a form of articulating traditional values on the part of China's political and intellectual elites, as well as views about China's future directions. Specifically, it focuses on three levels of analysis: 1) a description of the language of 'soft power'; 2) an interpretation of soft power as an institutional practice; and 3) an explanation of the broad socio-political dynamics that shape the discourse of soft power. The article concludes with an initial evaluation of the significance and implications of the soft power discourse.

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Persuasive Britain: The Generation of Soft Power in the Facebook Pages of the British Embassy and British Council in Egypt
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This study explores the soft power that is currently generated on and through the Facebook pages of the Embassy of the United Kingdom in Egypt and British Council in Egypt. In his classic text, ‘Soft power: The Means to Success in World Politics’, Joseph Nye argues that successful international institutions and policies should be based on both hard power (coercion, military power, and payment) and soft power (consent, attraction, and seduction). This paper claims that the social media pages of the British Embassy and British Council generate and disseminate soft power in order to pursue the interests of national institutions based in Britain such as the Foreign Commonwealth and Development Office (FCDO) and British universities and schools. This research is based on a nuanced critical multimodal discourse analysis of posts published on their Facebook pages between June the 1st, 2023 and May the 1st, 2024. These social media platforms highlight mutual spheres of public interaction between the UK and Egypt, synergising large-scale public and private interests in building British prosperity, ‘safeguarding’ British national security, and supporting British nationals, in that order of priorities (FCDO 2024). This nuanced analysis of soft media power concludes that these social media pages represent the doctrine of ‘Foreign Aid in the national interest’ (USAID 2002) in which large-scale private British interests prevail. Official Facebook posts tend to be static and monolithic rather than dynamic and interactive, presenting and promoting rather than personalising or debating large-scale national policies and initiatives.

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  • 10.29038/2227-1376-2017-29-244-256
Критичний дискурс-аналіз як метод дослідження полі¬тичного дискурсу в соціальних медіа
  • Jan 1, 2017
  • Psychological Prospects Journal
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Використання соціальних медіа в політичному дискурсі стає все більш популярним із кожним роком. Соціальні медіа – канал, здатний досягти кожного члена суспільства безпосередньо й швидко, і такий, що дає змогу взаємодіяти з аудиторією. Стаття спрямована на вивчення особливостей політичного дискурсу в соціальних медіа та розроблен­ня схеми його аналізу. Для цього проведено дослідження природи політичного дискурсу в соціальних медіа. Пояснено, що такий дискурс розвивається в умовах високої конкуренції за увагу громадськості, отже, він зобов’язаний бути інтерактивним (і часто випереджувальним), яке заслуговує на довіру, і бути спрямованим на цільову аудиторію. Виходячи із цієї позиції, надається пояснення наукового методу, придатного для дослідження, тобто критичного аналізу дискурсу. У зв’язку з характером дослідницької сфери цей метод вида­ється обґрунтованим для ідентифікації, інтерпретації та пояснення відносин сили й конкуренції дискурсів. Крім того, стосовно українського суспільства й громадянського протистояння, що відбувається в ньому, критичний аналіз дискурсу надає потрібні відповіді з погляду уникнення негативних наслідків.Ключові слова: критичний аналіз дискурсу, соціальні медіа, м’яка сила, громадянське протистояння.

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Metaphors a Power Signature in a Post Colonial Text: A Critical Discourse Analysis of The Kite Runner
  • Mar 29, 2025
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  • Rayna Batool

This study aims to analyse power, dominance, racial discrimination, and power exercise that is narratively established through a subtle network of metaphors in a fiction work, The Kite Runner. The Kite Runner exposes the socioeconomic conditions in the borderlands of Pakistan and Afghanistan, revealing the differences between power manipulation and the domestic performance of powerful social groups. The work also explores how religious and status dichotomies circumvent the progress of minority groups and align their physical features with their receding power and financial features. An adopted model of critical discourse analysis (CDA) indicates power, economic, and racial dichotomies in the book while revealing the shades of metaphors through conceptual metaphor theory (CMT) in a post-colonial text. Dogmatic ideographs are perpetuated in every public sphere through language and established gradually through unprovoking tools of metaphors. The metaphors are uncovered through CMT, providing a helpful understanding of different conceptual domains. Rhetorically, CDA helped reveal the racial discrimination, human rights violations, and hatred against minorities embedded in the selected metaphors. This investigation is very significant in connection with the current scenario of cross-cultural studies, as it mainly depicts the prevailing social trends regarding two different settings. The study may benefit intelligentsia interested in post-colonial and decolonial discourse and diaspora literature. Keywords: Conceptual Metaphor Theory, Critical Discourse Analysis, Metaphor, Power Expansion, Racial Discrimination Agbo, I. I., Kadiri, G. C., & Ijem, B. U. (2018). Critical metaphor analysis of political discourse in Nigeria. English Language Teaching, 11(5), 95–105. https://doi.org/10.5539/elt.v11n5p95 Burke, K. (2017). A rhetoric of motives. In Routledge eBooks (pp. 154–164). https://doi.org/10.4324/9781315080925-15 Chouliaraki, L., & Fairclough, N. (1999). Discourse in late modernity: Rethinking critical discourse analysis. Edinburgh University Press. Fairclough, N. (2000). Discourse, social theory and social research: The case of welfare reform. Journal of Sociolinguistics, 4(2), 163–195. Fairclough, N. (2012). Critical discourse analysis. International Advances in Engineering and Technology, 7, 452–487. Foucault, M. (1976). The history of sexuality (Vol. 1). https://www2.warwick.ac.uk/fac/arts/english/currentstudents/undergraduate/modules/fulllist/special/endsandbeginnings/foucaultrepressiveen278.pdf Foucault, M., & Sheridan, A. (1972). The archaeology of knowledge and the discourse on language. http://ci.nii.ac.jp/ncid/BA21964742 Gill, S. (1998). European governance and new constitutionalism: Economic and monetary union and alternatives to disciplinary neoliberalism in Europe. New Political Economy, 3(1), 5–26. https://doi.org/10.1080/13563469808406330 Gramsci, A. (1971). Selections from the prison notebooks. London: Lawrence & Wishart. Halliday, M. A. K., & Hasan, R. (1976). Cohesion in English. London: Longman. Hosseini, K. (2003). The kite runner. New York, NY: Riverhead Books. Jawaid, A., Batool, M., Arshad, W., Kaur, P., & ul Haq, M. I. (2024). English language pronunciation challenges faced by tertiary students. Contemporary Journal of Social Science Review, 2(04), 2104-2111. https://contemporaryjournal.com/index.php/14/article/view/361 Jawaid, A. (2014). Benchmarking in TESOL: A Study of the Malaysia Education Blueprint 2013. English Language Teaching, 7(8), 23-38. http://dx.doi.org/10.5539/elt.v7n8p23 Jensen, D. F. N. (2006, April). Metaphors as a bridge to understanding educational and social contexts. International Institute for Qualitative Methodology. https://sites.ualberta.ca/~iiqm/backissues/5_1/HTML/jensen.htm Kövecses, Z. (2002). Metaphor: A practical introduction. Oxford University Press. Lakoff, G. (1987). Women, fire, and dangerous things: What categories reveal about the mind. University of Chicago Press. Lakoff, G. (1993). The contemporary theory of metaphor. In A. Ortony (Ed.), Metaphor and thought (2nd ed., pp. 202–251). Cambridge University Press. Lakoff, G., & Johnson, M. (1980). Metaphors we live by. University of Chicago Press. Reddy, M. (1979). The conduit metaphor: A case of frame conflict in our language about language. In A. Ortony (Ed.), Metaphor and thought (pp. 284–324). Cambridge University Press. Talib, N., & Fitzgerald, R. (2016). Micro–meso–macro movements: A multi-level critical discourse analysis framework to examine metaphors and the value of truth in policy texts. Critical Discourse Studies, 13(5), 531–547. https://doi.org/10.1080/17405904.2016.1182932 Van Dijk, T. A. (1988). News analysis: Case studies of international and national news in the press. Hillsdale, NJ: Lawrence Erlbaum Associates. Van Dijk, T. A. (1993). Principles of critical discourse analysis. Discourse & Society, 4(2), 249–283. https://doi.org/10.1177/0957926593004002006 Van Dijk, T. A. (2001). Critical discourse analysis. Discourse and Society, 4(2), 249–283. Van Dijk, T. A. (2005). Discourse and racism in Spain and Latin America. Amsterdam: Benjamins. Van Dijk, T. A. (2009). Critical discourse studies: A sociocognitive approach. In R. Wodak & M. Meyer (Eds.), Methods of critical discourse analysis (2nd ed., pp. 62–86). London: Sage Publications. Wodak, R. (2001). What CDA is about: A summary of its history, important concepts and developments. In R. Wodak & M. Meyer (Eds.), Methods of critical discourse analysis (pp. 1–13). London: Sage Publications. Wodak, R. (2007). Pragmatics and discourse analysis. Amsterdam: John Benjamins Publishing Company.

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  • Cite Count Icon 20
  • 10.1080/14767430.2020.1758986
Critical realism, critical discourse analysis, and the morphogenetic approach
  • May 13, 2020
  • Journal of Critical Realism
  • Jack Newman

This paper contributes to the development of a critical realist approach to discourse analysis by combining aspects of ‘critical discourse analysis’ (CDA) and ‘the morphogenetic/morphostatic approach’ (M/M). Unlike poststructuralist discourse theory, CDA insists on the maintenance of two distinctions: (i) between discourse and other aspects of social reality; (ii) between structure and agency. However, CDA lacks clarity on these distinctions. M/M, on the other hand, offers a coherent modelling of these distinctions that can underpin the application of CDA. The paper begins by introducing CDA, M/M and the existing literature on critical realist discourse analysis. It then establishes the M/M model of social change within CDA’s existing social theory by focusing on ‘analytical dualism’ and ‘social practice’. Finally, the paper locates the concept of discourse within M/M’s model of social change by theorizing discourse as one of four objective structures of meaning.

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THE EVALUATIVE STANCE IN THE SPEECHES OF THE PHILIPPINE VICE PRESIDENT: A REFLECTION OF SOCIOCULTURAL VALUE
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  • EPRA International Journal of Multidisciplinary Research (IJMR)
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The study critically examined the Vice President’s speeches to determine the textual structure and evaluative stance of the Vice President’s speeches. The study revealed the textual structure of the speeches, mechanized by the Canonical Order of Spans and Textual Relation Classification: the nucleus before satellite and the satellite before nucleus order. The findings also showed that the evaluative stance in the speeches was revealed through evaluative language strategies: nomination, predication, thematization, stylization, topical segmentation, and completeness of the sentence. Furthermore, the results of this study also revealed that the Filipino values and ideology portrayed in the speeches are the Persistence of Family Ties and Raise the Standard of Living. Hence, the study's results determined how the audience may recognize the true meaning and detect the influence of a political leader’s language in relaying information and providing their socio-cultural values system. The study also emphasizes that speeches resonate by aligning with the audience’s values, enhancing emotional connections, and influencing beliefs and ideologies. Keywords: Textual Structure, Evaluative Stance, Vice President Speeches, Critical Discourse Analysis, Socio-cultural Value

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EXPLORING THE IMPACT OF CRITICAL DISCOURSE ANALYSIS (CDA) ON ENHANCING 21ST CENTURY TEACHERS’ CRITICAL READING ABILITIES
  • Feb 11, 2024
  • English Review: Journal of English Education
  • Cut Purnama Sari + 3 more

This research aims to investigate the relationship between critical reading abilities and critical discourse analysis (CDA) competencies among future 21st century educators, emphasizing the critical necessity for these educators to possess such skills in today's demanding educational landscape. A sample of 70 prospective teachers was analyzed to determine the interconnection between their abilities in critical reading abilities and CDA, with an exploration into how one skill may influence the other. Additionally, the study examines the role of cognitive style—specifically, field-independent and field-dependent thinking—as a moderating factor in this relationship. Findings indicate a significant positive impact of CDA capabilities on critical reading abilities, suggesting that proficiency in analyzing discourse critically enhances one's ability to read with a critical eye. Furthermore, the study reveals no significant difference in CDA and critical reading abilities between participants categorized as field-independent thinkers versus those identified as field-dependent thinkers. These outcomes highlight the need for further research to explore additional factors that may affect the development of critical reading and discourse analysis skills. The study concludes with a call for educational strategies that integrate both critical reading and CDA competencies, considering the varied cognitive styles of learners.

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Critical Analysis of the Influence on Power and Coordination of the Concepts of Religion and Discourse
  • Dec 1, 2022
  • Eurasian Journal of Religious studies
  • A Abubakirova + 1 more

The article analyzes the critical discourse analysis as one of the paradigms in the discursive study of religion. Critical discourse analysis examines discursive and critical views on religion together, and is able to show the features and priorities of these areas, which are not among the main trends in modern science. The issue of discourse analysis is raised and discussed in the context of logic, semiotics, philosophy of language, analysis of relations, consensus, the legitimacy of ethical and moral values. The article represents and describes the importance of discourse in the understanding of religion as a concept and accepting the role of religion in everyday social relations through the critical discourse analysis and the discursive study of religion. It also provides guidelines for the analysis of discursive structures and analyzes the processes of revival and change in the field of religion. The concept of discourse is considered separately and its different meanings are shown. It analyzes how the process of critical analysis is carried out in the context of discursive research, and analyzes the main directions of practical critical discourse analysis. The problem of analysis of a discursive event arises in the context of non-linguistic conditions of occurrence of discourse (economic, political, etc.). It has been established that the meaning of discourse since the foundation of discursive analysis includes not only written or oral expression, but also non-linguistic semiotic processes. It has been shown that for each discursive sphere, epistemic beings differ both in terms of axiological value and in terms of subjective regulation. Keywords: religion, power, discourse analysis, coordination, religious discourse.

  • Single Book
  • 10.32320/978-961-270-336-3
Four Critical Essays on Argumentation
  • May 15, 2021
  • Igor Ž Žagar

This book is divided into two parts, "Argumentation in Critical Discourse Analysis" and "Questions and Doubts about Visual Argumantation", each part containing two chapters. In the first chapter, "Topoi in Critical Discourse Analysis", I am concerned with how topoi are used (and misused) in the Discourse-Historical Approach. The Discourse-Historical Approach (DHA), pioneered by Ruth Wodak (see Wodak, de Cillia, Reisigl, Liebhart 1999; Wodak, van Dijk 2000; Wodak, Chilton 2005; Wodak, Meyer 2006; Wodak 2009), is one of the major branches of critical discourse analysis (CDA). In its own (programmatic) view, it embraces at least three interconnected aspects (Wodak 2006: 65): 1. 'Text or discourse immanent critique' aims at discovering internal or discourse-internal structures. 2. The 'socio-diagnostic critique' is concerned with the demystifying exposure of the possibly persuasive or 'manipulative' character of discursive practices. 3. Prognostic critique contributes to the transformation and improvement of communication. CDA, in Wodak's view, is not concerned with evaluating what is 'right' or 'wrong'. CDA ... should try to make choices at each point in the research itself, and should make these choices transparent.1 It should also justify theoretically why certain interpretations of discursive events seem more valid than others. One of the methodical ways for critical discourse analysts to minimize the risk of being biased is to follow the principle of triangulation. Thus, one of the most salient distinguishing features of the DHA is its endeavour to work with different approaches, multi-methodically and on the basis of a variety of empirical data as well as background information. (Wodak ibid.) One of the approaches DHA is using in its principle of triangulation is argumentation theory, more specifically the theory of topoi. In the first chapter, I am concerned with the following questions: how and in what way are topoi and, consequentially, argumentation theory, used in DHA as one of the most influential schools of CDA? Other approaches (e.g., Fairclough (1995, 2000, 2003) or van Leeuwen (2004, 2008; van Leeuwen, Kress 2006)) do not use topoi at all. Does such a use actually minimize the risk of being biased, and, consequentially, does such a use of topoi in fact implement the principle of triangulation? Judging from the works we analysed in the first chapter, there are no rules or criteria how to use topoi or how to detect topoi in the discourse/text; the only methodological precept seems to be, »anything goes«! If so, why does CDA need triangulation? And what happened to the principle stipulating that CDA »should try to make choices at each point in the research itself, and should make these choices transparent? « We have seen identical and similar bundles of topoi for different purposes or occasions; we have seen different bundles of topoi for identical and similar purposes or occasions; we have seen different bundles of topoi for different occasion; and we have seen pretty exotic bundles of topoi for pretty particular and singular purposes. Which leads us to a key question: can anything be or become a topos within DHA? And, consequentially, what actually, i.e., historically, is a topos? If a topos is supposed to connect an argument with a conclusion, as all the relevant DHA publications claim, one would expect that at least a minimal reconstruction would follow, namely, what is the argument in the quoted fragment? What is the conclusion in the quoted fragment? How is the detected topos connecting the two, and what is the argumentative analysis of the quoted fragment? Unfortunately, all these elements are missing; the definition and the quoted fragment are all that there is of the supposed argumentative analysis. And this is the basic pattern of functioning for most of the DHA works. At the beginning, there would be a list of topoi and a short description foreach of them: first, a conditional paraphrase of a particular topos would be given, followed by a short discourse fragment (usually from the media) illustrating this conditional paraphrase (in Discourse and Discrimination, pp. 75-80), but without any explicit reconstruction of possible arguments, conclusions, or topoi connecting the two in the chosen fragment. After this short "theoretical" introduction, different topoi would just be referred to by names throughout the book, as if everything has already been explained in these few introductory pages. It is quite surprising that none of the quoted DHA works even mention the origins of topoi, their extensive treatment in many works and the main authors of these works, namely Aristotle and Cicero. Even the definition, borrowed from Kienpointner (mostly on a copy-paste basis), does not stem from their work either: it is a hybrid product, with strong input from Stephen Toulmin's work The Uses of Argument, published in 1958. All this is even more surprising because today it is almost a commonplace that for Aristotle a topos is a place to look for arguments (which is true), a heading or department where a number of rhetoric arguments can be easily found (which is true as well), and that those arguments are ready for use – which is a rather big misunderstanding. According to Aristotle, topoi are supposed to be of two kinds: general or common topoi, appropriate for use everywhere and anywhere, regardless of situation, and specific topoi, in their applicability limited mostly to the three genres of oratory (judicial, deliberative, and epideictic). With the Romans, topoi became loci, and Cicero literally defines them as “the home of all proofs” (De or. 2.166.2), “pigeonholes in which arguments are stored” (Part. Or. 5.7-10), or simply “storehouses of arguments” (Part. Or. 109.5-6). Also, their number was reduced from 300 in Topics or 29 in Rhetoric to up to 19 (depending on how we count them). Although Cicero's list correlates pretty much, though not completely, with Aristotle's list from the Rhetoric B 23, there is a difference in use: Cicero's list is considered to be a list of concepts that may trigger an associative process rather than a collection of implicit rules and precepts reducible to rules, as the topoi in Aristotle's Topics are. In other words, Cicero's loci mostly function as subject matter indicators and loci communes. Which brings us a bit closer to how topoi might be used in DHA. In the works analysed in the first chapter, the authors never construct or reconstruct arguments from the discourse fragments they analyse – despite the fact that they are repeatedly defining topoi as warrants connecting arguments with conclusions; they just hint at them with short glosses. And since there is no reconstruction of arguments from concrete discourse fragments under analysis, hinting at certain topoi, referring to them or simply just mentioning them, can only serve the purpose of »putting the audience in a favourable frame of mind. « »Favourable frame of mind« in our case – the use of topoi in DHA – would mean directing a reader's attention to a »commonly known or discussed« topic, without explicitly phrasing or reconstructing possible arguments and conclusions. Thus, the reader can never really know what exactly the author had in mind and what exactly he/she wanted to say (in terms of (possible) arguments and (possible) conclusions). In Traité de l'argumentation – La nouvelle rhétorique, published in 1958 by Ch. Perelman and L. Olbrechts-Tyteca, topoi are characterised by their extreme generality, which makes them usable in every situation. It is the degeneration of rhetoric and the lack of interest for the study of places that has led to these unexpected consequences where »oratory developments«, as Perelman ironically calls them, against fortune, sensuality, laziness, etc., which school exercises were repeating ad nauseam, became qualified as commonplaces (loci, topoi), despite their extremely particular character. By commonplace- es, Perelman claims, we more and more understand what Giambattista Vico called »oratory places«, in order to distinguish them from the places treated in Aristotle's Topics. Nowadays, commonplaces are characterised by banality which does not exclude extreme specificity and particularity. These places are nothing more than Aristotelian commonplaces applied to particular subjects, concludes Perelman. And this is exactly what seems to be happening to the DHA approach to topoi as well. Even more, the works quoted in the first part of the articlegive the impression that DHA is not using the Aristotelian or Ciceronian topoi, but the so-called »literary topoi«, conceptualized by Ernst Robert Curtius in his Europaeische Literatur und Lateinisches Mittelalter (1990: 62- 105, English translation). What is a literary topos? In a nutshell, oral histories passed down from pre-historic societies contain literary aspects, characters, or settings which appear again and again in stories from ancient civilisations, religious texts, art, and even more modern stories. These recurrent and repetitive motifs or leitmotifs would be then labelled literary topoi. The same year that Perelman and Olbrechts-Tyteca published their New Rhetoric, Stephen Toulmin published his Uses of Argument, probably the most detailed study of how topoi work. Actually, he does not use the terms topos or topoi, but the somewhat judicial term “warrant”. The reason for that seems obvious: he is trying to cover different “fields of argument”, and not all fields of argument, according to him, use topoi as their argumentative principles or bases of their argumentation. According to Toulmin (1958/1995: 94-107), if we have an utterance of the form, “If D then C” – where D stands for data or evidence, and C for claim or conclusion – such a warrant would act as a bridge and authorize the step from D to C. But warrant may have a limited applicability, so Toulmin introduces qualifiers Q, indicating the strength conferr

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