Abstract
With the advancement of media technology, the evolution and development of music media have become more prominent; a single listening tool has evolved into an online interactive community. As media platforms adapted, this online comment section evolved into an entire online music communication community where users could interact online in other ways besides the comment section. So, this paper mainly focuses on the QQ music platform as the primary research object, analysing the interactive behaviour of users in the online music community, and obtaining the effects of different interactive modes on users self-expression. The study utilised discourse analysis and data analysis to analyse users self-presentations in online community interactions and to understand their behaviour in different modules. According to research, online social interactions and community development have a significant impact on listeners behaviors. They can guide the development of creative design strategies for digital media, such as music, movies, and video games. It also showed that commenting interactions and fan group interactions in online music communities are the most emotionally engaging modules for users, and that users in the comment section are better at sharing themselves and interacting with each other.
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