An Analysis of Disaster Management by the Chinese Government in the Market Rejuvenation of the Tourism Industry From the Severe Snowstorms in 2008

Abstract

This article systematically examines the market rejuvenation efforts of the tourism industry by the national tourism authorities of China from the disasters of severe snowstorms in early 2008. A content analysis is conducted of the policies issued by Chinese central tourism authorities in response to the snowstorms. The results demonstrate the comprehensiveness of the tourism market rejuvenation measures of the Chinese authorities against the snowstorms. This study makes its academic contribution in terms of its analysis of public policy change in the specific context of tourism disaster management, particularly through its discussion on the components of policy coordination and policy learning.